PERBAIKAN SEPATU SOC.CLEAN LAMPUNG (Studi Pada Pengguna jasa cuci SOC.Clean Bandar Lampung)

Abstract

In the era of technological development and small and medium enterprises, at this time it is booming among young people to develop their own businesses with their own interest in a dynamic fashion and lifestyle, fast and free of all breakthroughs, therefore began to spark their unique MSME business and can help their daily lives, Soc.Clean Lampung was bornis one of the businesses engaged in shoe washing services in Bandar Lampung City. The location is close to the center of higher education in Lampung which makes this business strategic and interesting to be researched in business development methods. The sampling method used in this study was causal associative by asking the relationship between two or more variables. A causal relationship is a causal with 5 informants Data analysis in this study uses SWOT analysis which provides results that businesses that follow the time has supporting things that strengthen long-term opportunities by diversifying products/markets plus strengthening with new breakthroughs with care content and promos with attractive member vouchers, to pick up and drop off Geratis Makan usaha products will continue to increase Facilitate activities that are quite dense at this time.

Keywords—business development strategy SME