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DNA Scalper

by Alisa Princy (2020-01-04)


Emphasize the benefits DNA Scalper Review of your brand and not its features. This is a vital lesson to understand. To lend a precise definition, a "feature" is a service or an aspect of a service that you offer. A "benefit" is the actual impact it has on your customer. How is it going to ease their pain and or fulfill that aching need? How is it going to make them feel better or solve that nasty little problem that has caused so much grief over the years? It is so much more effective to educate your potential customers about the benefits of your brand than the features. Marketing research has confirmed this assertion, time and time again. Testing the advertising strategy of your brand is another vital part of successful marketing. Try using a variety of styles in your initial landing pages for websites with a lot of different messages. Test by changing one factor at a time until you hit upon the right combination. This painstaking step involves a lot of experimentation, collecting data from users via tracking technology or survey and improving incrementally, time and again. There really are no short cuts here! As a testing medium, pay per click systems such as Google's AdWords are hard to beat, but you have to be very careful in the way you budget the campaigns. Usually you would run each advertisement for a specific period of time or up to a specific budget; at which point you cut the campaign dead. Collect and then analyze the response data; tweak and repeat, until you have discovered the keywords that motivate your niche and the message that your viewers respond to. Continuous improvement is the keyword here. Use the ultimate power word "Free" in your marketing. This is a very important strategy online as it is often the way in to gaining the prospects confidence and then their email address or other contact details if they feel they have had something of value from you for no financial cost. The psychology of advertising clearly supports this point of view. It is because users may search for certain products that are free and getting satisfaction from your brand will often put them in to a more positive frame of mind regarding product purchases through your marketing system in the future. The classic example is offering a free or trial "lite" version of good quality software which always gets a good response. Frequently your customer finds they really do want the full version and are much more willing to pay you. Once they have made that first purchasing commitment to your brand, you have cracked the biggest hurdle in building that customer relationship. Finally, emphasize the value for money that purchasing your brand can bring to your customers.

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