Liswita, Sumaria, IIB Darmajaya, Indonesia
-
2023: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 9 - Economic
The Influence of Hedonism, Group References, and Brand Image on iPhone Purchase Decisions in Lampung Province
Abstract PDF
Proceeding International Conference on Information Technology and Business (ICITB) is abstracting and indexing in the following databases:
PROCEEDING INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS
Managing By: Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)
Publisher: Institut Informatika dan Bisnis Darmajaya
Address: Jl. Z.A. Pagar Alam No. 93 Gedong Meneng, Bandar Lampung Lampung
Website: jurnal.darmajaya.ac.id
Email: ProceedingICITB@darmajaya.ac.id
IC-BITERA is licensed under a Creative Commons Attribution 4.0 International License.