Proceeding International Conference on Information Technology and Business
Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive exchange of interdisciplinary ideas in the fields of computer science and business economics among participants from industry, research institutes, academia, government and policymakers. Proceeding International Conference on Information Technology and Business is available in print-out (p-ISSNÂ 2460-7223).
Optimalization Design of User Services in E-Government Waste Management Apps
This study aimed to address Indonesia's critical environmental issue of waste management by designing optimal user services for an eGovernment waste management application. The research is exploratory in nature, employing a combination of qualitative and quantitative methods to develop an integrated digital solution. Our methodology includes data analysis from World Bank reports, insights from the Ocean Conservancy, and the examination of government policies and advanced technological applications. The results demonstrated the urgent need for efficient waste management systems, as Indonesia is the second-largest contributor to oceanic plastic waste. We propose a framework for an e-Government application that leverages Internet of Things (IoT), big data, and digital platforms to monitor, manage, and optimize waste management processes, enhancing transparency and effectiveness. Our findings suggested that the application's user-centric design significantly improves community engagement and participation in sustainable waste practices. The implications of this research point towards a scalable and sustainable model for waste management that can be adopted by other regions facing similar challenges. We recommend further development of the application with a focus on user feedback and iterative design to ensure adaptability to diverse waste management contexts. The contribution of this study lies in its potential to revolutionize waste management practices through digital transformation, providing a blueprint for environmental sustainability initiatives within e-Government frameworks. Â Keywords: waste management, digital transformation, E-Government Applications, sustainability, user services
Copyright (c) 2023 Proceeding International Conference on Information Technology and Business
Information Record Software for the Implementation of Merdeka Belajar Kampus Merdeka (MBKM) (Case Study MBKM Darmajaya)
MBKM was officially launched by the Ministry of Education, Culture, Research, and Technology (Ministry of Education and Culture) in early 2020 to build high-quality and character-driven human resources. The current support system, especially in the MBKM activities at Darmajaya University, is still insufficient. The processing of student data participating in the MBKM program is still carried out manually using Microsoft Excel or separate Google Forms applications, meaning there is no dedicated system in place. This study aims to develop an information system that can support users in providing management information system services for the MBKM program within the Darmajaya Informatics and Business Institute. This research developed using the Extreme Programming (XP) method, namely software development that pursues an object-oriented approach, which consists of several steps including the planning process (planning), the system design process (design), the process of making program coding and the testing process through program testing, so that system development is in accordance with the objectives and needs of users. The result of this research is a software or information system for implementing Merdeka Belajar - Merdeka Campus based on Mobile Web, which developed to support admission, selection, monitoring and reporting activities for management. Users can manage MBKM activities easily starting from activity registration, guidance, and MBKM activity exams through this information system. This MBKM activity information system was successfully built and can help IIB Darmajaya in managing MBKM activities. Users also consider the MBKM activity information system easy to use. Keywords: Darmajaya, MBKM, system, Linear Search Algorithm Â
Fish Feeding System in Aquaponic Media Using Firebase and Internet of Things Based Codular
The aquaponics system is an agricultural method that integrates fish cultivation with plants in an interrelated system. Where fish are used as a source of nutrition for plants, and plants become natural filters to clean water. Feeding fish is very important because it is the main source of nutrition for fish and has a direct impact on fish health, plants, growth and production. Providing scheduled feed and appropriate doses is very important to maintain the health of fish and the aquaponic ecosystem. Use a 30 liter dryer for catfish and kale plants. Feeding is regulated by the number of servo revolutions, the RTC sensor regulates the feed schedule, the ultrasonic sensor measures water level, and the IR-FC51 sensor measures feed availability. Kodular and Firebase applications as real-time databases are used as tools to create a system interface that can be accessed by users for monitoring water levels and feed availability as well as controlling automatic schedules and feeding doses with the aim of ensuring regular feeding, good and healthy fish growth, reduces feed waste absorbed by plants. This system has additional manually operated facilities to control the water pump and feeding which the user can access in real time via smartphone. Keywords—Aquaponics, Feeding, Automatic Systems, Internet of Things, Smartphones
Cloud Based Accounting Information Systems for Affiliated Companies
For affiliated companies, there is a need to organize an online-based bookkeeping system in order to facilitate the coordination of incoming and outgoing transactions in integrated financial reports. The use of a cloud-based accounting information system will unify separate records to become more reliable and trustworthy in accordance with the regulations in the International Financial Report Standard (IFRS). This paper discusses the implementation of a cloud-based information system and accounting application features in reports produced based on IFRS-guided principles which have a good impact on companies between head office and branches in presenting financial reports on time in decision making. However, there are costs that must be a major concern for managers in implementing cloud accounting and must be included as economic expenditure to achieve company goals.Future threats in cloud implementation that users should consider before choosing cloud-based accounting are security issues of company confidential financial data Keywords—cloud based , accounting information systems, Affiliated Companies
Automatic Identification of Herbal Medicines Based on Medicinal Plant Leaf Images Using the Scale Invariant Feature Transform (SIFT) Features
Background: A few people prefer to consume medicinal plants compared to modern medicine. This is because modern medicine contains chemicals which over time can have a bad impact on the kidneys, and medicinal plants are also considered cheap treatments. Meanwhile, in our current environment, there are plants that grow and have certain benefits, but some people don't know whether these plants are herbal medicinal plants or not. By utilizing technology, people can find out about herbal medicinal plants based on the leaves by photographing them on an Android smartphone. Method: The method used to extract features from the leaf image is Scale Invariant Feature Transform (SIFT). Aim: This research aims to recognize leaves whose images have been photographed or uploaded. The system will identify herbal medicinal plants using the leaf image of the plant using the Scale Invariant Features Transform (SIFT) method. Result: Feature Extraction and Support Vector Machine (SVM). With this system, it is hoped that users will be able to identify herbal medicinal plants that may grow in the surrounding environment. Based on the description in the background above, the problem formulation in this research is how to identify herbal medicinal plants using leaf images using Android-based SIFT feature extraction. Conclusion: The results of the confusion matrix test explain that this system has an average accuracy of 77%, which means that this system is quite good at identifying leaf images, even though the error rate is quite high at 23%. Keywords—Medicinal Plant Leafs, SVM, SIFT
Design of a Mobile Application for Wireless Network Monitoring Based on Android
Information and communication technology that is increasingly widespread today uses a computer network system as a medium for transforming information and data. One of the common network utilizations today is a wireless network using Wi-Fi (Wireless Fidelity) technology. The problem experienced at Junior High School Muhammadiyah 3 Metro is that the network administrator still uses a simple way of checking the network connection, namely by pinging the hosts connected to the network. The goal that the authors achieve is to monitor data traffic on wireless internet networks by designing Android applications as network controllers. With this problem, the authors made a thesis with the title "Designing an Android-Based Wireless Network Monitoring Mobile Application". The results achieved are in the form of a network monitoring application with the name "PRIMEWEB", using a local internet network connected to the Mikrotik RouterBoard and then distributed via Wi-Fi Access Point. The network monitoring application displays system settings, monitoring statistics, network status, and user hotspots in detail. The test results of this application have the advantage of using Mikrotik for network monitoring settings and using network traffic indicators with an independent and more efficient menu. Keywords— Android application, Mikrotik, Network, Wi-Fi
Assessment of Usability and Acceptance of An Academic Information System Using SUS And TAM Adaptation
Organizations, companies, and the world of education carry out all learning activities using e-learning. There is an important part that requires an academic system with structured data, namely the system at private universities in Indonesia, for example,Informatics and Business Institute Darmajaya. Darmajaya is one of the educational institutes that uses online learning media information technology called e-learning for students and lecturers. The newest information system used at IIB Darmajaya is the academic information system (AIS) which consists of Darmajaya students and lecturers. Result from the assessment showing of lecturers understand how to use AIS with value 56.92, and 65.93 from students of IIB Darmajaya. Â Keywords :SUS,TAM, Evaluation, Acceptance, Usability
Copyright (c) 2024 Proceeding International Conference on Information Technology and Business
Design of A Laboratory Assistant Presence System Using Rfid Sensor and Web Based Esp8266 Microcontroller
A computer laboratory is a facility that provides space and hardware (computers, printers, monitors and other equipment) as well as software for teaching, researc and development purposes in the field of information and computer technology. The computer laboratory has assistants whose job is to assist lecturers in implementing practical learning. Laboratory assistants accompany lecturers in practical courses based on a predetermined schedule. Apart from that, there is a picket schedule that must be carried out regularly to prepare replacement assistants if an assistant is unable to attend. After completing the practical lecture, the laboratory assistant writes the summary results on a sheet of paper. This causes a lack of efficiency in monitoring picket schedules and assistance carried out by laboratory assistants. There are several innovations carried out, such as research conducted by [1] regarding the use of radio frequency identification (RFID) technology for employee attendance systems. Researchers use RFID as a sensor to perform employee attendance, nodemcu esp8266 as a microcontroller and the data obtained is displayed on the web. Based on the background of existing problems, in order to improve monitoring of laboratory assistant attendance, the author built a laboratory assistant attendance system with RFID sensors using Web-based ESP8266. From the system that has been created, monitoring of laboratory assistance and picket activities can be monitored by the laboratory coordinator via the website in real time so that it is easier and faster. Apart from that, it becomes easier for laboratory coordinators to discipline assistants who are often late for attendance. Â Keywords— Presence, RFID, Esp8266, Laboratory, Web Â
The Application Of The Convolution Neural Network Method Uses A Webcam To Analyze The Facial Expressions Of Problematic Students In The Counseling Guidance Unit (Case Study At SMAN 1 Penengahan Lampung Selatan)
Guidance and Counseling is a service provided to students to help them develop their potential optimally. Detecting students' facial expressions in the counseling room plays a crucial role in assisting counselors in understanding the emotional state of students who may need help, such as depression, anxiety, or stress, as they often find it difficult to express their feelings verbally. Therefore, this research will focus on 7 types of facial expressions: Anger, Disgust, Fear, Happiness, Neutral, Sadness, and Surprise. To classify these facial expressions, a Convolutional Neural Network (CNN) technique will be used, which identifies objects based on color and contours in an image. The aim of this research is to create a CNN model that can detect students' facial expressions during counseling sessions. In this study, the machine learning life cycle method is also employed as a stage in building the CNN model, starting with data collection with a total of 618 images, data cleaning, labeling the data, splitting the data into training and testing data with an 80% training data and 20% testing data ratio, creating the CNN architecture, training and evaluating the created model, and finally implementing it using a webcam. The results of this research show that the model achieved an accuracy of 33%. However, the facial expression detection features using the CNN model successfully detected students' facial expressions despite having a low prediction accuracy rate. Â Keywords— Convolutional Neural Network, Facial Expression Detection, Guidance Counseling, Machine Learning, Webcam
Designing An Athlete Selection Application Using The Topsis Method
Athletes are a profession that is of great interest to young people in various sports. Psychological factors that support success and the role of coaches in sports are very necessary for the success of talented athletes in their fields. Currently, coaches have certain training programs that aim to increase the athlete's agility, strength, and speed. This program is felt to be less effective because decision-making is done by considering the weighting of two categories, namely physical and psychological. The weight of the criteria obtained will assist coaches in maximizing the physical and psychological abilities of athletes in order to achieve the expected championship targets. For this reason, a plan was created to select talented athletes using the Topsis method (Technique for Others Reference by Similarity to Ideal Solution). This design is facilitated by an Android-based interface with simple logic, an easy-to-understand category calculation input process, and a mathematical model for determining the best athletes so that it can help coaches and be effective in selecting talented athletes Keywords: athletes, training programs, system design, criteria weights, TOPSIS
The Effect of Interactive Social Media Marketing and Online Consumer Reviews on Digital Trust and Interest in Using e-Wallets in Indonesia
The purpose of this study is to explore the interest in using e-Wallets in Indonesia. Researchers hypothesize that the high use of e-Wallets in Indonesia is due to high digital trust so that users feel close and believe that e-Wallets are a solution to facilitate their transactions. This digital trust is hypothesized by researchers to mostly come from aggressive interactive social media marketing from vendors and the influence of online consumer reviews of netizens who report a lot of information related to the use of e-wallets. This type of research is explanatory research, with a population of e-Wallet users in Indonesia and a sample of 100 respondents. The analytical tool used is SEM-PLS to be able to measure complex causal relationships between the variables studied. Keywords-digital marketing, e-Wallet, Social media marketing, Online review
Revolutionizing Banking and Finance: The Inexorable Rise of Artificial Intelligence
Since most banking and financial services require the use of technology, the adoption of artificial intelligence (AI) has emerged as one of the major factors influencing the success of financial organizations. In this case, the article delves into the transformative impact of Artificial Intelligence (AI) on the banking and finance sectors, exploring its myriad applications, benefits, challenges, and the future landscape. To do this, we prepared a review of the available literature. 13 journals were examined after a review of several marketing journals from two sources (Mendeley and ScienceDirect) was completed. The publications used for this study were published between 2021 and 2023. Future directions for related study were offered, as well as research implications. Keywords: Artificial Intelligence, Finance, Banking
The Influence of Service Quality on Ladyflame Customers Satisfaction In Bandar Lampung
This research aims to determine the impact of service quality on customer satisfaction at Ladyflame, Bandar Lampung. The problem studied in this study is whether there is a positive relationship between the quality of service and customer satisfaction of Ladyflame in Bandar Lampung. This research uses survey methods and questionnaires as data collection instruments. With 33 respondents involved. The variables studied covered the quality of service, customer satisfaction, and the relationship between the two. The results of the research show that the quality of service has a significant impact on customer satisfaction of Ladyflame. Factors such as hospitality staff, product availability, service speed, and product quality play an important role in increasing customer satisfaction. The findings provide valuable insights for Ladyflame management in Bandar Lampung to improve the quality of their services, with the aim of increasing customer satisfaction. With a deep understanding of the role of service quality in retaining and attracting customers, ladyflame can take more effective steps to meet customer expectations and maintain their market share. Â Keywords : Quality of service, customer satisfaction
Characteristics of SPLDV and POAC Management in The Perspective of Sales Optimization
Implementation of POAC management carried out by CV’s manager includes the planning, namely creating an appropriate model design; the organizing, namely carrying out analysis and solutions; the actuating, namely formulating ways to gain profit; and the controlling, namely providing recommendations. This research is multidisciplinary research because it involves two academic disciplines (mathematics and management) to solve a particular problem together. Keywords: POAC, management, linier programming
Marketing Strategy in the Development of Agricultural Product Based on Artificial Intelligent
The next generation of information technology, embodied by big data technology, is developing so quickly that agricultural product production and marketing information services will follow a trend toward intelligent marketing of agricultural products based on big data technology. The purpose of this research is to examine Marketing Strategy in the Development of Agricultural Product based on Artificial Intelligent. The method employed in this research is a literature review conducted utilizing an online search methodology for national and international scientific journal articles on multiple journal search engines such as Google Scholar, Science Direct, and the Elsevier journals. The results show that Smart agricultural product marketing based on big data technology, a new wave of rapidly evolving information technology will be the development trend for agricultural product production and marketing information services. These methods need to be further improved as a result. The development, marketing, and distribution activities of agricultural product operators have started to use artificial intelligence (AI). Â Keywords: Marketing Strategy, Agricultural Product, Artificial Intelligent
The Effect of Implementing the School Activity Plan and Budget Application (Arkas) and Its Impact on the Accountability and Transparency of Bos Funds (Case Study of SMK in Bandar Lampung City)
This study aims to determine (1) the effect of using the school budget work plan application (ARKAS) on accountability for the use of BOS funds in Vocational High Schools in Bandar Lampung City, (2) the effect of using the school budget work plan application (ARKAS) on the transparency of the use of BOS funds in Vocational High Schools in Bandar Lampung City. The type of research used in this study is quantitative descriptive research. The population in this study is all Private Vocational High Schools receiving BOS Phase I in 2022 in Bandar Lampung City. The sampling technique is purposive sampling, selecting as many as 30 school treasurers. Data collection techniques are questionnaires and documentation. Data analysis techniques use descriptive analysis in the form of percentages and inferential analysis using analysis prerequisite testing, hypothesis testing, and determination coefficient tests. The results showed that: (1) there is an effect of the use of the school budget work plan application (ARKAS) on the accountability of the use of BOS funds in Vocational High Schools in Bandar Lampung City, where the better the use of the ARKAS application, the more accountable the use of BOS funds, (2) there is a significant influence on the use of the school budget work plan application (ARKAS) on the transparency of the use of BOS funds in Vocational High Schools in Bandar Lampung City. Key words: Use of the School Budget Work Plan Application (ARKAS), accountability for the use of BOS funds, transparency in the use of BOS funds
The Effect of Financial Literacy and Risk Perception on Financial Behavior Management in the Use of Peer To Peer (P2P) Lending Shopee Paylater on IIB Darmajaya Students
The purpose of this study was to determine and analyze how much influence financial literacy and risk perception have on financial behavior management in the use of P2P Lending Shopee Paylater on IIB Darmajaya students. Researchers hypothesize that Financial Behavior Management in the use of P2P Lending for IIB Darmajaya students is caused by knowledge of Financial Literacy and Risk Perceptions where Financial Literacy and Risk perceptions affect the choice of using P2P Lending for IIB Darmajaya Students. This type of research is descriptive quantitative research, using a sample of 75 respondents who are Shopee Paylater users and are currently studying at IIB Darmajaya. The analytical tools used are SPSS software and Microsoft Excel. Keywords—financial literacy, risk perception, financial behavior management
The Effect of Digital Marketing and Influencers on Purchasing Decisions for SMEs Culinary Products Spaghetti Tulang Lampung
Technological advancements and the development of social media have changed the marketing landscape, especially for Micro, Small and Medium Enterprises (SMEs). The purpose of this study is to explore the effect of digital marketing and the role of influencers in influencing purchasing decisions for SMEs products "Spaghetti Tulang Lampung" This regional culinary product has become one of the culinary icons in the Lampung area, and SMEs that produce Spaghetti Tulang Lampung are trying to utilize digital platforms to increase sales and increase their brand awareness. This research uses a quantitative approach with a causality approach method or causal relationship, The research sample consists of consumers who have purchased Spaghetti Tulang Lampung products and have been exposed to digital marketing and influencer content. Data was collected through questionnaires distributed online to respondents and the analysis tool in this study uses SPSS to prove the relationship between digital marketing and the role of influencers in influencing purchasing decisions for SMEs products "Spaghetti Tulang Lampung". The findings will provide valuable insights for Lampung Spaghetti Tulang SMEs and similar SMEs looking to utilize digital marketing and influencers in their marketing strategies. An effective digital marketing strategy and good collaboration with influencers can help boost sales and increase brand visibility in an increasingly competitive market. Â Keywords-Digital Marketing, Influencer, Purchase Decision
Factors Affecting SMEs in Bandar Lampung to Use Instagram Ads
This research aimed to determine the factors that influence SMEs in Bandar Lampung to advertise using the Instagram Ads feature. The population used in This research is about SMEs who have used the Instagram Ads feature with up to 100 samples were taken using the purposive sampling technique. The data analysis method in this study was the Cochran Q Test. The results of this research were 8 factors that influence SMEs in Bandar Lampung to advertise using features Instagram Ads. These factors are the influence of Instagram Ads on sales/revenue, there are default audience settings in Instagram Ads, Instagram Ads can be customized, Instagram Ads costs are cheap, there are audience settings Instagram Ads, audiences on Instagram Ads can be adjusted, settings on Instagram Ads is easy, and payment on Instagram Ads is easy. SMEs can use this factor as a reference for advertise on Instragram Ads or other platforms for digital marketing activities. Keywords— SMEs, Cochran Q Test, Instagram Ads, Digital Marketing
The Effect of Video Content and the Use of Hashtags on Instagram Social Media on the Formation of Zozo Garden Brand Image in Bandar Lampung
The purpose of this study is to explore whether video content and the hashtag #ZozoGakMahalLagi are able to help Zozo Garden to create an affordable Brand Image for its niche target market so that it can increase their competitiveness among the fierce competition of the cafe / restaurant business in Bandar Lampung. This type of research is causality exploratory quantitative research, with the population followers of the @zozo.garden Instagram account of 25,100 followers and the sample to be studied as many as 100 respondents. The analytical tool used is Multiple regression analysis obtained with the help of SPSS to determine whether there is a positive causality relationship between Video Content and Hashtag Determination on the Development of the new Zozo Garden Brand Image. Keywords-digital marketing, brand image, Social media marketing, instagram, hashtag management
Modeling Business-friendly Policy in Lampung Province
Lampung Province Government has a target to build a business-friendly ecosystem in Lampung Province. Are the government development plans matched with the target which was stated in the government mission? This research has the aim to model the business-friendly policy in Lampung Province. An inductive qualitative method is used to model it. In-depth interview with purposive sampling used to gather primary data. Secondary data from legal/regulation related to research topics also gathered in this research. The model concludes that business-friendly policy has four corners/elements, among them are business initiation, business potency, business models/patterns, and business process. Each corner has branches that describe how to implement the model. The model can be used by the government to build a business-friendly ecosystem. Keywords—ease of doing business, business ecosystem, model, business-friendly policy
The Effect of Social Media Live Streaming and Promotion on Online Purchase Intention in The TikTok @Daydeals.Co
This study explores how social media live streaming and promotions on the TikTok platform, with a focus on the @Daydeals.Co account, impact online purchase intentions. Using a quantitative approach, questionnaires are distributed to followers, with independent variables including live streaming interactions and @Daydeals.Co's promotional strategies, and the dependent variable being respondents' online purchase intentions. Employing regression analysis, the research aims to uncover the extent to which these factors influence online purchasing. The findings are expected to provide valuable insights for digital marketers and business owners, aiding them in maximizing TikTok's potential as an effective marketing channel. The practical implications include helping companies understand consumer behavior in the digital era and refining online marketing strategies, especially on live streaming platforms like TikTok Keywords: live streaming, digital content, tiktok.
Analysis of The Effectiveness of Gopay Advertising "100x Free Transfers per Month" on Youtube using The Aisas Method
PT. Gojek Indonesia is an application providing company that provides transportation, payment, logistics and other services. Of the several services offered, Go-jek provides an electronic wallet (e-wallet) called Go-pay. In 2023, E-wallet platform the most widely uses Gopay, with a user proportion of 71%. PT Gojek Indonesia's achievement with the most superior users is the impact of promotions through advertising carried out by PT. Gojek Indonesia. Advertisements on Gopay use YouTube social media as promotional media. The phenomenon that occurred, based on data, was that the number of viewers on the Gopay advertisement "Free Transfer 100x" increased within two months. This research is entitled "Analysis of the Effectiveness of 100x Free Transfer Gopay Ads on YouTube using the AISAS Method" using the Quantitative Descriptive method and sampling in this research using a nonprobability sampling method with purposive sampling technique. The sampling taken was 100 respondents which was calculated using the Slovin formula. The results of the AISAS (Attention, Interest, Search, Action, Share) method analysis of the effectiveness of Gopay advertising on YouTube with an average Attention score of 68.1% which is categorized as good, Interest of 62.9% which is categorized as good, Share of 67% is categorized as good, Action is 66.7% which is categorized as good, Share is 63.4 which is categorized as good. Keywords—Social Media, Gojek, AISAS Model
Factors Influencing the Effectiveness of Village Fund Allocation (ADD) Management in Tanjung Raja Village, Tanjung Raja Sub-district, North Lampung District
This research aims to determine the influence of the effectiveness of village fund allocation management in Tanjung Raja Village, Tanjung Raja Sub-district, focusing on planning, implementation, accountability, and accountability of the village fund allocation. This quantitative research utilized primary data sources and a non-probability sampling method. Data were collected through questionnaires and interviews with village government officials involved in fund management. Data analysis employed effectiveness techniques and ratio criteria. The results indicate that the effectiveness of village fund allocation management falls within the effective category. Keywords: Village fund allocation, Effectiveness, Management
The Influence of Social Media Marketing, Electronic Word of Mouth, and Brand Image through Social Media TikTok on Purchase Intention of Lafiye Hijab Products
The purpose of this study was to investigate the impact of Social Media Marketing, Electronic Word of Mouth, and Brand Image on consumer purchase intention for Lafiye Hijab products through Tiktok on social media. This condition has led to increasingly fierce competition in the fashion industry. The research methods used in this research are quantitative methods. The number of samples used in this study were 100 respondents. Data collection was carried out using a questionnaire distributed online to Lafiye Hijab consumers in Indonesia. The analytical technique used is multiple linear with the help of SPSS to determine whether there is a positive relationship between Social Media Marketing, Electronic Word of Mouth, and Brand Image on consumer purchasing intention for Lafiye Hijab products. Keywords— Social Media Marketing, E-WOM, Brand Image, Purchase Intention, Tiktok
The Influence of Virtual Try-On on Cosmetic Purchasing Decisions in the Shopee Application with Intervening Variable Purchase Interest
The cosmetics industry is an industry that can be said to have good growth and development in Indonesia. Shopping for cosmetics online also has problems, namely consumers cannot have experience in trying colors and textures compared to shopping directly in stores. The presence of the virtual try-on feature based on Augmented Reality (AR) technology provided by Shopee is the solution to this problem. This research aims to determine the effect of virtual try-on on cosmetic purchasing decisions on the Shopee application through purchase intention. The type of research used is quantitative causality research. The population selected in this research is consumers who have purchased cosmetic products on Shopee. The sampling method used in this research was nonprobability sampling using a purposive sampling technique, so 120 research samples were obtained. The data analysis method used in this research is Structural Equation Modeling using the Partial Least Square (PLS) method. The results of the analysis show that the test results show that the purchase interest variable is proven to have a positive and significant influence on cosmetic purchase decisions in the Shopee application. The virtual try-on variable is proven to have a positive and significant effect on cosmetic purchasing decisions on the Shopee application. The virtual try-on variable is proven to have a positive and significant effect on interest in buying cosmetics on the Shopee application. The virtual try-on variable influences the decision to purchase cosmetics in the Shopee application through purchase intention. Keywords— Virtual Try-On, Purchase Decision and Purchase Intention
Analysis Influence Go-Food Plus Member Promotion and Service Quality on User Loyalty in the Go-Jek Application
The aim of this research is to analyze the influence of promotions, service quality and user loyalty on the Go-Jek application. Mediating variables and to find out the most dominant variables on promotion, service quality and user loyalty on the Go-Jek application. The analytical method in this research uses quantitative methods, descriptive analysis methods . The test stage carried out was a data analysis test in this research using a linear regression analysis test , t test, f test. The data used in this research used a questionnaire instrument and valid data was collected from 100 respondents. The sampling method in this research is a purposive sampling technique. The research results show that the variables of promotion, service quality and user loyalty have a positive and significant influence on the consumer variables of Go-Jek application users. Â Keywords: Promotion, Service Quality, User Loyalty
The Effect of Digital Content Marketing and Customer Experience on Brand Loyalty of Nuju Coffee in Bandar Lampung
This study aims to determine whether digital content marketing and customer experience have a significant influence or not on the development of brand loyalty from Nuju Coffee cafe. The results of this study are expected to be a reference for companies whether to continue or change the strategies that have been implemented to be able to win competition in the increasingly fierce cafe market. This type of research is causality explanatory quantitative research, with the population being followers of the @nujucoffe Instagram account of 32,300 followers and the sample to be studied as many as 100 respondents. The analytical tool used is Multiple regression analysis to determine whether there is a positive causal relationship between Digital Content Marketing and Customer Experience on Brand Loyalty from Nuju Coffee Bandar Lampung. Â Keywords-digital marketing, brand loyalty, digital content marketing, instagram, customer experience
The Effect of Entrepreneurial and Digital Literacy on Entrepreneurial Intention of High School Student in Bandar Lampung
The purpose of this study was to examine the effect of the relationship between entrepreneurial literacy and digital literacy on entrepreneurshipintention of public high school- SMA Negeri 15 Bandar Lampung students. This research is quantitative and the research data used is primary data. The population of XII grade students of SMA Negeri 15 Bandar Lampung and the sample to be studied was 90 respondents. The analytical tool used is multiple linear regression and data collection is done through distributing questionnaires with a Likert scale. The data testing technique uses validity test, reliability test and hypothesis testing using SmartPLS 4.0 software. Â Keywords—entreprenerial literacy, digital literacy,entrepreneurialintention Â
The Effect of Positive Perceptions and Ease of Use to Financial Technology Peer to Peer Lending Of MSMEs In The Era Of Digital Economy
The purpose of this study is to analyze the positive perceptions of MSME (Micro, Small and Medium Enterprises) players towards Financial Technology Peer To Peer Lending services in the midst of the digital economy era. Researchers hypothesize that there is a positive relationship between the positive perception of MSMEs towards the use of peer to peer lending financial technology and the perceived ease of use of peer to peer lending financial technology has a positive effect on the level of adoption of this technology by MSMEs in the digital economy era. The research method used is quantitative with the approach of distributing questionnaires to respondents, using a sample of 75 respondents who are owners and managers of MSMEs. The analytical tools used are SPSS and Microsoft Excel software. Keywords— Financial Technlogy, Peer To Peer Lending, MSME, Positive Perception, Perceived Ease of Use
The Influence of Hedonism, Group References, and Brand Image on iPhone Purchase Decisions in Lampung Province
iPhone is one of Apple Inc's main products which plays a significant role in meeting consumer needs for sophisticated technology and entertainment. In addition, the assumption of certain groups in society that associate iPhone products with exclusivity and hedonic life activities means that the iPhone has its own fans. This research aims to explore the factors that influence the decision to purchase an iPhone smartphone, with a focus on psychological aspects involving hedonism, the influence of reference groups, and brand image. Through a better understanding of the influence of hedonism, reference groups, and brand image on consumer behavior, this research can make a valuable contribution to the understanding of the increasingly complex and competitive smartphone market. The aims of this This to find out how much the influence of Hedonism, Group References, and Brand Image on iPhone Purchase Decisions in Lampung Province. The research method used is associative causality with purposive sampling technique. Data was collected through a questionnaire with 100 sample and was processed using PLS SEM. The results of this research show that hedonism and brand image affected the iPhone purchase decision in Lampung Province, while the reference group has no effect on the iPhone purchase decision in Lampung Province. Keywords—Hedonism, Reference Group, Brand Image, Purchase Decision.
The Effect of Perceived Risks towards Purchase Intention on Shopee Bandar Lampung
Over the past few decades, the improving in the market world in Indonesia are changes. Especially in this digitalera, markets tend to be changed from conventional market to modern market. Everything became so simple, for example from using money to e-money and from needing place to needing smart phone only. Nowadays, people are using their smartphone to buy something via online because it is the simplest way. In order to compete with competitors, the company must increase its competitiveness, especially in maximizing customers trust to maximizing the purchase intention. This study aims to explore the trust perception of Shopee and their relationships with Purchase Intention. It provides insight as to what dimension of trust would deliver the best result of Purchase Intention. This research used purposive sampling method in accordance with certain criteria. The questionnaire distributed to 220 respondents via online. Multiple regression analysis and hypothesis testing in partial (t-test) were conducted. The result obtained from this research analysis indicated that dimensions among trust have the positive and significant contributing factors to the enlargement of Shopee purchase intention. Keywords— Trust, Purchase Intention, Perceived Risks