Prosiding Seminar Nasional Darmajaya
type: channel
description: Prosiding Seminar Nasional Darmajaya ini diselenggarakan sebagai media publikasi hasil penelitian dan pengabdian kepada masyarakat dibidang ilmu komputer dan ekonomi bisnis yang dilaksanakan oleh dosen, peneliti, praktisi, mahasiswa atau lainnya. Seminar Nasional ini merupakan wadah/ajang pertukaran pengetahuan dan ide keterbaruan dalam bidangnya masing-masing yang tertuang dalam bentuk prosiding. Seminar Nasional ini diselenggarakan setiap satu tahun sekali. Prosiding Seminar Nasional Darmajaya tersedia dalam versi cetak (p-ISSN 2598-0246) dan versi elektronik (e-ISSN 2598-0238) Â Â
language: en-US
publication name: Prosiding Seminar Nasional Darmajaya
issn: 2598-0246
items: Transformasi Teknologi Database Untuk Mendukung Peningkatan Daya Saing Organisasi
items: Transformasi Kepemimpinan Dosen: Menghadapi Tantangan dan Mengoptimalkan Peluang Teknologi dalam Pendidikan
items: Implementasi Teknologi Geolocation Pada Aplikasi Presensi Karyawan IIB Darmajaya Menggunakan Metode SCRUM Berbasis Mobile
items: Rancang Bangun Aplikasi Bimbingan Skripsi Online Berbasis Mobile
items: Pemanfaatan Sensor Laser Untuk Mendeteksi Hama Burung Di Sawah Pada Tanaman Padi
items: Mendiagnosis Penyakit Ginjal Kronis Mengunakan Algoritme C4.5
items: Penerapan Metode Association Rule Mining (ARM) Untuk Memprediksi Rencana Penambahan Stok Pupuk Berdasarkan Kebiasaan Pelanggan Pada Kelompok Tani Di Desa Bumisari Kecamatan Natar
items: Rancang Bangun Aplikasi To Do List Budidaya Tanaman Buah Melon Berbasis Mobile dengan Algoritma Genetika (Studi Kasus : IBI Darmajaya Bandar Lampung)
items: Analisis Algoritma Electre Dan Algoritma Weighted Product Untuk Merekomendasikan Jenis Motor Kepada Pelanggan (Studi Kasus: Wira Motor)
items: Pengembangan Dan Integrasi Aplikasi Prediksi Jumlah Gagal Produksi PC Meggunakan Metode Triple Exponential Smoothing Pada Sistem Aplikasi Produksi Di PT Tera Data Indonusa,Tbk
items: Customer Relationship Management Untuk Pemetaan Keluhan Pelanggan Berbasis Website
items: Penerapan Algoritma Knuth Morris Pratt Terhadap Kelompok Bidang Keilmuan Mahasiswa Program Studi Teknik Informatika
items: Perbandingan Kinerja Algoritma K-Medoids Dan K-Means Untuk Klasifikasi Penyakit Kanker Serviks
items: Audit Sistem Informasi Perpustakaan Sekolah Menggunakan Frame Work Cobit 5 Pada SMAN 1 Terbanggi Besar Lampung Tengah
items: Perbandingan Kinerja Algoritma Naive Bayes, Support Vector Machine dan Random forest untuk Prediksi Penyakit Ginjal Kronis
items: Sistem Informasi Manajemen Puskesmas (Simpus) Pada Puskesmas BIHA Pesisir Barat Lampung
items: E-Survei Kepuasaan Pengguna Pada Program Studi Teknik Informatika Menggunakan Metode Customer Satisfaction Index (CSI)
items: Perencanaan Strategis Sistem Informasi Dan Teknologi Informasi Pada Perusahaan PT. Media Distribusi Nasional Di Provinsi Lampung
items: Implementasi Metode Forward Chaining Dan Backward Chaining Dalam Mendeteksi Kerusakan Pada Prasarana Lalu Lintas
items: Implementasi Algoritma Frequent Pattern Growth, Collaborative Filtering Dan Eclat Untuk Rekomendasi Produk Pada PT. JOENOES IKAMULYA
items: Prediksi Potensi Penjualan Leopard Gecko Pada Snowy Gecko Farm Menggunakan Kajian Algoritma K-NN dan Naïve Bayes
items: Kajian Perbandingan Algoritma KNN Dan SVM Untuk Prediksi Pengangguran Di Provinsi Lampung
items: Sistem Penjadwalan Skripsi Mahasiswa Program Studi Teknik Informatika Menggunakan Algoritma Genetika Berbasis Website
items: Kajian Algoritma C4.5 dan K-NN Untuk Memprediksi Penduduk Miskin
items: Penyusunan IT Master Plan SMP Negeri 1 Tanjung Bintang Menggunakan TOGAF
items: Kajian Analisis Persepsi Penerimaan Platform Merdeka Mengajar (PMM) Pada Guru SMP Negeri Di Kota Metro Dengan Menggunakan Technology Acceptance Model (TAM)
items: Tracking Proposal Dan Publikasi LPPM Institut Informatika Dan Bisnis Darmajaya
items: Usulan Penggunaan Model TAM Dan TTF Untuk Mengevaluasi Sistem BMKGSOFT (Studi Kasus di Badan Meteorologi, Klimatologi, dan Geofisika Lampung)
items: Penerapan Metode Profile Matching sebagai Sistem Pendukung Keputusan Penilaian Karyawan Berprestasi (Studi Kasus PT.Informatika Ganesha Exso)
items: Face Recognition Presensi Mahasiswa IIB Darmajaya Menggunakan Metode EigenFace
items: Pengaruh Dimensi Pengalaman Pasca Pembelian Dalam Belanja Online Terhadap Kepuasan Pelanggan (Studi Pada Pengguna SHOPEE Di Bandar Lampung)
items: Penerapan Multimedia Video Berbasis Web Program Studi Teknik Informatika IIB Darmajaya Menggunakan Algoritma Matrik Transformasi
items: Implementasi Metodologi Design Sprint Untuk Membangun Aplikasi Rekam Medis (Studi Kasus : Klinik Rumbia Medical)
items: Perancangan Enterprise Architecture Dengan Framework Togaf ADM Pada Rumah Sakit Umum (Studi Kasus: RSUD Abdul Moeloek Provinsi Lampung)
items: Keputusan Pembelian Konsumen Dipengaruhi Online Live Streaming, Free Gift dan Diskon Pada Media Social Tiktok
items: PERBAIKAN SEPATU SOC.CLEAN LAMPUNG (Studi Pada Pengguna jasa cuci SOC.Clean Bandar Lampung)
items: PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI ULANG PRODUK YAKULT DI BANDAR LAMPUNG
items: PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN RAWAT JALAN DI KLINIK KOSASIH TIRTAYASA BANDAR LAMPUNGSETELAH MENGGUNAKAN QR CODE BERBASIS SISTEM INFORMASI PENGADUAN PASIEN
items: PENGARUH ELECTRONIC WORD OF MOUTH DAN KESADARAN MEREK (BRAND AWARNESS) TERHADAP MINAT BELI ULANG DI KL COFFEE BANDAR LAMPUNG
items: Pengaruh Integritas, Moralitas, dan Religiositas Terhadap Pencegahan Kecurangan Pengelolaan Dana BOS
items: Pengaruh Financial Technology (Fintech) Terhadap Profitabilitas Perbankan di Indonesia
items: PENGARUH MEDIA SOSIAL DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF GENERASI Z PADA PEMBELIAN KOSMETIK MADAME GIE
items: KEADILAN ORGANISASI DAN PEMBERDAYAAN KARYAWAN TERHADAP KOMITMEN ORGANISASI MELALUI KEPUASAN KERJA PT. BANK LAMPUNG SIDOMULYO
items: FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI (Studi Empiris Pegawai Institut Informatika dan Bisnis Darmajaya)
items: EFEKTIVITAS IKLAN WARDAH MELALUI SOSIAL MEDIA INSTAGRAM
items: Tren Keputusan Pembelian Konsumen Studi Pada Cafe dan Resto Sehat
items: Pengaruh Pengungkapan Modal Intelektual dan Tata Kelola Perusahaan Terhadap Nilai Perusahaan (Studi Kasus Pada Manufaktur yang Terdaftar Di Bursa Efek Indonesia 2016-2020)
items: ANALISIS MINAT MAHASISWA DALAM PROGRAM MBKM KAMPUS MENGAJAR
items: Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan dan Loyalitas Nasabah di Bank BRI Cabang Metro
items: PENGARUH KUALITAS AKRUAL DAN RISIKO PASAR TERHADAP SINKRONITAS HARGA SAHAM
items: Pengaruh Iklan Sinematik Terhadap Keputusan Pembelian Dan Brand Awareness Pada Sirup Marjan
items: ANALISIS PENGARUH HARGA,KUALITAS PELAYANAN, FASILITAS DAN LOKASI TERHADAP KEPUASAN KONSUMEN DI CAFE BEJOS MILK
items: FAKTOR FAKTOR YANG MEMPENGARUHI MINAT KUNJUNGAN GEN Z KE SUBA COFFEE
items: Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian (Scarlett Whitening)
items: Pengaruh Rasionalisasi, Arogansi dan Kolusi terhadap Kecurangan Laporan Keuangan
items: Analisis Indikator Media Partner Sebagai Komunikasi Pemasaran Digital Telkomsel Regional Sumbagsel Berbasis Model DAGMAR
items: Analisis Strategi Bisnis Guna Meningkatkan Daya Saing Pada Coffee shop di Bandar Lampung (Studi Kasus QALU)
items: Design Social Media Marketing untuk Penjualan Produk Media Pembelajaran Bahasa Inggris
items: Pengaruh Kepecayaan, Nilai Pelanggan, Dan Kualitas Layanan Terhadap Kepuasan Konsumen Di Shopee (Studi Pada Pengguna Shopee di Bandar Lampung)
items: Pengaruh Perceived Ease Of Use dan Perceived Usefulness Terhadap Tingkat Kepuasan Pengguna Aplikasi Tokocrypto
items: PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG MIE ACEH JAMBOE RAYA BANDAR LAMPUNG
items: PENGARUH DIRECT MARKETING DAN PRODUCT QUALITY TERHADAP MINAT BELI ULANG PADA LIVE STREAMING MARKETING SHOPEE (Studi Pada Pengguna Aplikasi Shopee di Kampus Darmajaya Bandar Lampung)
items: ANTESEDEN EKSTERNALITAS SOSIAL DALAM MENDUKUNG KEBERHASILAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) YANG BERDAMPAK PADA NILAI PERUSAHAAN
items: PENGARUH BRAND AWARENESS DAN CITA RASA TERHADAP MINAT BELI PENJUALANAN BAKSO LAPANGAN TEMBAK MALL BOEMI KEDATON LAMPUNG
items: Pengaruh E-Trust Dan Kemudahan Terhadap Keputusan Pembelian Produk Menggunakan Metode Pembayaran Shopee Paylater Bandar Lampung
items: Pengembangan Alat Pengukur Tinggi Tubuh Otomatis Berbasis Internet Of Things (IOT) Dan Digital Ekonomi Pada SDIT Sabilul Mukminin Lampung Utara
items: Kapabilitas owner berbasis Aglie Leadership dalam pengembangan inovasi produk UMKM Tapis Lampung
items: Pelatihan Video Editing Bagi Anak Asuh Untuk Memberikan Keterampilan Promosi Berbasis Digital
items: Pemberdayaan UMKM Simuley dalam Pemasaran Digital Melalui Pelatihan Menulis Copywriting yang SEO-Friendly
items: PEMANFAATAN PISANG SEBAGAI OLAHAN DONAT DI PEKON KARTA KECAMATAN KOTA AGUNG TIMUR KABUPATEN TANGGAMUS
items: PENDAMPINGAN PENCATATAN TRANSAKSI MENGGUNAKAN SISTEM AKUNTANSI BERBASIS EXCEL PADA KOPERASI SYARIAH HAFSATUL IMAN RAJABASA
items: Ekstrakurikuler Broadcasting dan Podcasting Sebagai Upaya Menanggulangi Dampak Negatif Daerah Pesisir
items: Coaching Clinic Berbagi Pengetahuan yang Menginspirasi Bagi Guru Pada SMAN 37 Jakarta Selatan

Transformasi Teknologi Database Untuk Mendukung Peningkatan Daya Saing Organisasi
type: item
description: Competition between organizations in this digital era is getting tighter and tougher. Organizations must be able to take advantage of information technology to increase productivity and produce superior products. Â More than that, organizations must also be able to utilize this technology to build business intelligence to increase their competitiveness. Â The phenomenon of overflowing data that occurs in this digital era must be able to be converted into knowledge that is useful for organizational progress. Â Therefore, organizations must be able to apply big data technology to be able to manage large, diverse, and very fast amounts of data. Â One of the big data technology ecosystems that plays an important role in data management is the NoSQL database. Â This engine has very different characteristics compared to the RDBMS which has been used to manage internal organizational data. Â Broadly speaking, NoSQL databases are divided into four categories. Â Two of the most popular are document-oriented NoSQL databases and column-oriented NoSQL databases. In order for big data technology to process internal organizational data, a good database transformation method is needed to migrate data from RDBMS to NoSQL databases. Â Several studies have been conducted for this. Â Graph Transforming V2 Algorithm has been successfully developed to effectively transform data from RDBMS to document-oriented NoSQL databases. Â Multiple Nested Schema has also been developed to transform data from an RDBMS to a column-oriented NoSQL database. Â However, some special conditions in RDBMS cannot be handled properly. Â This study proposes the development of adjacency metrics to support the development of Multiple Nested Schema in order to transform data from an RDBMS that contains multiple relationships and recursive relationships into an effective CoNoSQLDB schema. Keywords: Transformation; RDBMS; CoNoSQLDB; Multiple Relationships; Recursive Relationships; Business Intelligence.
creator: Sutedi Sutedi
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 1
ending page: 10

Transformasi Kepemimpinan Dosen: Menghadapi Tantangan dan Mengoptimalkan Peluang Teknologi dalam Pendidikan
type: item
description: Di era yang semakin maju ini, perkembangan teknologi telah meliputi hampir setiap aspek kehidupan kita, termasuk dalam bidang pendidikan. Perkembangan teknologi informasi dan komunikasi telah membawa dampak positif yang luar biasa dalam cara kita belajar, mengajar, dan berbagi pengetahuan. Peran dosen sebagai pemimpin akademik dalam menghadapi perkembangan teknologi menjadi sangat penting. Dalam konteks ini, dosen perlu terus beradaptasi dengan perubahan zaman, termasuk perubahan teknologi. Transformasi kepemimpinan dosen merupakan salah satu kunci utama dalam mengoptimalkan potensi pendidikan dalam menghadapi tantangan dan peluang teknologi. Transformasi kepemimpinan dosen melibatkan perubahan dalam sikap, keterampilan, dan pendekatan dosen dalam mengintegrasikan teknologi ke dalam praktik pembelajaran. Transformasi diperlukan karena pandemi Covid-19 telah mendorong perkembangan teknologi yang eksponensial yang kemudian mengubah lanskap pendidikan (McCarthy, 2023; Brasca et al., 2022; Unicef, 2021; OECD, 2020). Dalam era ini, teknologi memberikan peluang yang tak terbatas untuk memperluas akses pendidikan, meningkatkan efisiensi proses pembelajaran, dan mendorong kolaborasi yang lebih luas. Transformasi kepemimpinan dosen melibatkan adaptasi, perubahan paradigma, dan penggunaan teknologi serta praktik terkait untuk menciptakan pengalaman pembelajaran yang lebih baik dan relevan bagi mahasiswa (Holmes et al., 2022; Hashim et al., 2021).
creator: Sabrina O. Sihombing
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 11
ending page: 23

Implementasi Teknologi Geolocation Pada Aplikasi Presensi Karyawan IIB Darmajaya Menggunakan Metode SCRUM Berbasis Mobile
type: item
description: Institute of Informatics and Business Darmajaya as a tertiary institution that is an expert in business economics and information technology have a vision to become a superior university based on research and information technology. Employee attendance activities at IIB Darmajaya are quite good, using a presence system such as a Fingerprint Scanner and Face Recognition. Employees carry out attendance by scanning fingerprints during check-in and return hours, but in terms of system equipment currently running, it is still prone to damage, and the repair process takes quite a long time. In addition, there are often queues when making attendance. Under these conditions, research was carried out to improve the attendance system currently running from a conventional one to an online- based attendance system so that the system makes it easier to monitor employee attendance activity. The method used is Scrum and the Haversine Formula Algorithm. The presence system that is built can find out the location of employees when making attendance, the system built in this application makes it easier for admins to manage employee attendance data, and the system that has been created is equipped with geolocation technology where employees can only make attendance in certain areas. Applications need to be developed again into the iOS system and use a combination of methods different from the methods used in this study to produce varied research. Keywords: Presence, Geolocation, Scrum, Haversine Formula Algorithm
creator: Fadly Dwi Kurniawan
creator: Siti Nur Laila
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 1
ending page: 4

Rancang Bangun Aplikasi Bimbingan Skripsi Online Berbasis Mobile
type: item
description: A time goes by the technology advances, it becomes more sophisticated. Especially in mobile technology that already had various types and operating systems. One of the most used by the society was Android. During pandemic covid19, students were difficult to get guidence because the teaching and learning process in the university environment was not required to come. Sometimes it was difficult for many students to get guidence because the schedules between lecturers and students did not match or the lecturers are outside of town so they cannot guide their students. thesis guidance is usually done by meeting in person, but with the use of mobile technology everything can be done online, guidance without having to meet face to face, only by using a smartphone students can have a thesis guidance. This application is designed for an online guidence support system, which helps in solving problems encountered in the guidance process. Keywords: Guidance, Thesis, Phone
creator: Amnah Amnah
creator: Aji Kartiko
creator: Yuni Puspita Sari
creator: Suci Mutiara
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 5
ending page: 14

Pemanfaatan Sensor Laser Untuk Mendeteksi Hama Burung Di Sawah Pada Tanaman Padi
type: item
description: Bird pests can cause damage to plants, so prevention needs to be done properly and optimally. One effective way to get rid of bird pests is by utilizing existing technology on the market today. One of them is by utilizing a laser sensor whose data is processed by the NodeMCU ESP8266 which can move a tassel attached to an ac (Alternating Current) motor. In the research, the automatic bird repellent system works by detecting the presence of birds through a laser sensor beam installed in the rice field area so that if the bird is detected by the laser, the system will move the tassel rope by stomping (giving a shock effect to the bird). The aim of this research is to make bird midges automatic and can be monitored remotely. So bird pests can be prevented quickly. From the results of the study it can be concluded that the laser sensor detects the presence of bird pests depending on the density of the size of the laser beam emitted and reflected by the mirror glass. Keywords: Bird Pests, Automatic, NodeMCU ESP8266, Laser Sensor
creator: Retno Dwi Handayani
creator: Ari Widiantoko
creator: Irfan Afrega Saputra
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 15
ending page: 24

Mendiagnosis Penyakit Ginjal Kronis Mengunakan Algoritme C4.5
type: item
description: Chronic Kidney Disease (CKD) is a condition where there is a decrease in kidney function which causes the kidneys to be unable to remove toxins and waste products from the blood, which is marked by the presence of protein in the urine and a decrease in glomerular filtration rate. According to WHO chronic kidney disease contributes to the world burden of disease with a death rate of 850,000 people per year. With this high mortality, proper management of chronic kidney disease is needed in diagnosing. One method that can be used in diagnosing chronic kidney disease is the C4.5 algorithm. The C4.5 algorithm is capable of classifying chronic kidney disease data with high accuracy. In this study, the chronic kidney disease dataset was obtained from https://www.kaggle.com/datasets/mansoordaku/ckdisease. In this study using the C4.5 algorithm in the process of classifying chronic kidney disease data. This C4.5 algorithm is processed on rapidminer version 10.01 tools. through the stages of Pre-processing, Set roles, modeling the C4.5 algorithm on training data, applying the model to data testing, and testing to calculate the accuracy of the model against data testing. Testing using the confusion matrix resulted in an accuracy rate of 96.67% and an error classification was obtained, amounting to 3.33%. Keywords: Chronic Kidney Disease, Prediction, Algorithm C4.5
creator: Nawa Ismail
creator: Sri Lestari
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 25
ending page: 31

Penerapan Metode Association Rule Mining (ARM) Untuk Memprediksi Rencana Penambahan Stok Pupuk Berdasarkan Kebiasaan Pelanggan Pada Kelompok Tani Di Desa Bumisari Kecamatan Natar
type: item
description: To increase the yield and productivity of agricultural products, one very important factor is the use of fertilizers. The presence of fertilizer in the right amount, type, quality, price, place and time will determine the quantity and quality of agricultural products produced. The government encourages the efficient use of fertilizers through various policies covering the technical aspects of supply and distribution as well as prices through subsidies. Subsidized fertilizers are regulated by the Group Needs Definitive Plan (RDKK) which is the real needs of farmers for one period in farming management. Farmer groups in Bumisari Village, Natar District, South Lampung Regency are fertilizer distributors, so for fertilizer needs needed by farmers through farmer groups, fertilizer delivery is carried out through RDKK regardless of farmers' buying habits which can be seen from sales transaction data. The problem that is often faced is fertilizer, which must be ordered, most of the fertilizer stock is running low or not available. So we need a system that can process sales transaction data that can be used to predict the availability of fertilizers and can be used to make plans to increase fertilizer stocks. This system was built using the Association Rule Mining (ARM) method, which is a mining technique method for finding associative rules between an itemset combination, calculations are performed by determining the minimum support and minimum confidence values which will produce a base rule that can be used to plan stock additions. From the results of testing the system, the greater the minimum support and minimum confidence, the fewer rules are produced. Keywords : ARMS; Bumisari Village Farmers Group; itemsets; Minimum support; minimum confidence; adding rules
creator: Rasianto Rasianto
creator: Sutedi Sutedi
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 32
ending page: 51

Rancang Bangun Aplikasi To Do List Budidaya Tanaman Buah Melon Berbasis Mobile dengan Algoritma Genetika (Studi Kasus : IBI Darmajaya Bandar Lampung)
type: item
description: Makuwauri melon is one of the melon varieties originating from Korea. It has a small shape with a yellow color on the outside. This melon has a sweetness level of 14 brix or falls into the very sweet category so that this type of melon is in great demand by the public. In this study developed a mobile-based melon cultivation To Do List application with genetic algortima. The purpose of this research is to analyze the needs of a system that can help millineal farmers in cultivating melon plants and develop a system that can be a guide in carrying out agricultural activities. The main components of this research are temperature, humidity and rainfall. Each component has interrelated rules to create the right schedule.In the process of scheduling the cultivation of melon plants, some important things that must be done for the application of genetic algorithms such as chromosome coding, generating the initial population, the selection process, the crossover process, the mutation process until the regeneration loop process meets the requirements or not.This research has produced a mobile application for the cultivation of melon planting. This application is an innovation from the previous application. expected to be a blend for people who want to cultivate melon plants equipped with notification features to remind users in the cultivation of melon plants. With this application can be used as a guide in conducting agricultural activities for the community and facilitate users in finding information about melon cultivation. Keywords : Melon, Application Tani Cerdas , Algoritma Genetika
creator: Rahmalia Syahputri
creator: Bagus Dwi Prasetyo
creator: Taufik Taufik
creator: Anggi Andriyadi
creator: Handoyo Widi Nugroho
creator: Sherli Trisnawati
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 52
ending page: 61

Analisis Algoritma Electre Dan Algoritma Weighted Product Untuk Merekomendasikan Jenis Motor Kepada Pelanggan (Studi Kasus: Wira Motor)
type: item
description: Motorcycle purchases are strongly influenced by consumer desires, so every company will try to create competitiveness in its sales. The obstacle that is usually faced by companies is the difficulty of choosing the type of motorbike that suits the criteria of consumers, due to the large number and type of motorbikes, so the possibility of lack of proper decision making, and this is not good if left because it will affect the productivity of the company. A motorcycle selection process with the right candidates is important, because this process will be obtained from potential customers who match the criteria desired by the company. The application of methods/algorithms is widely used to help solve motorcycle selection problems, one of the algorithms applied is Electre and Weighted Product, because these algorithms can solve multi-dimensional problems. Algorithms also produce rankings that can be used as a reference for making decisions appropriately. The conclusion of this research is that the electre algorithm helps in processing complex information and provides comprehensive results while weighted product is a decision-making method that is simpler and easier to understand. So, between the two methods are chosen based on the complexity and relevance of the decision-making system to be made. So that the criteria for selecting a motorcycle can help the decision-making process. Keywords: Electre Algorithm, Weighted Product Algorithm, Motorcycle Purchasing, SPK.
creator: Bayu Septiadi
creator: Dedi Darmawan
creator: Sugeng Tri Wahyono
creator: Adi Steinhardt
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 62
ending page: 79

Pengembangan Dan Integrasi Aplikasi Prediksi Jumlah Gagal Produksi PC Meggunakan Metode Triple Exponential Smoothing Pada Sistem Aplikasi Produksi Di PT Tera Data Indonusa,Tbk
type: item
description: Technology is developing day by day, and the market is becoming more mature and developed. Human life cannot be separated from the development of technology today. PC products at Pt Tera Data Indonusa Tbk are still experiencing production failures every day. Because of that prediction is done to find out the number of production failures that will come. The method used is Triple Exponential Smoothing. Data used in forecasting between January-July. The result of calculation with Mean Absolute Percentage Error on one PC product with Alpha 0.3, Beta 0.2, and Gamma 0.3 is 13.48%. Based on the MAPE value, the prediction of the number of failures using the Triple exponential smoothing method is good to be applied. Keywords: prediction, data Mining, Triple exponential smoothing, PT Tera Data Indonusa Tbk.
creator: Mohamad Irfan
creator: Habibulloh Siregar
creator: Joko Tri Handoko
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 80
ending page: 96

Customer Relationship Management Untuk Pemetaan Keluhan Pelanggan Berbasis Website
type: item
description: Customer satisfaction is a very important part of the success of a business. Many companies state that the success of a company can be measured by the level of customer satisfaction with the services provided. There are many kinds of expressions, because satisfaction is something abstract and difficult to measure. The Askha Jaya store experiences erratic sales problems such as a decrease in the number of customers coming to the store and a decrease in revenue turnover, as well as a limited sales range. To deal with the problem of this decline, Toko Askha Jaya must improve service to customers and increase promotion or broader marketing. Services to customers such as giving discounts and product quality or facilities offered to customers will affect customer interest in coming to the Askha Jaya Store. This study aims to analyze the level of customer satisfaction with sales services at Askha Jaya Stores so that it can assess service quality and customer loyalty using Customer Relationship Management (CRM) techniques so that sales can increase. The results show that the Askha Jaya Store has experienced an increase in customers after the interface design makes it easy for users. The system can also provide customer satisfaction records to the Askha Jaya Shop in the form of a questionnaire report and is proven by a graph of customer complaints from the Askha Jaya Shop. Keywords : Customer Relationship Management; quesioner; customer; website.
creator: Neni Purwati
creator: Sri Karnila
creator: Hendra Kurniawan
creator: Dona Yuliawati
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 97
ending page: 108

Penerapan Algoritma Knuth Morris Pratt Terhadap Kelompok Bidang Keilmuan Mahasiswa Program Studi Teknik Informatika
type: item
description: The rapid development of technology makes it very easy for humans to innovate, one of which is website development innovation. The use of the website has now become one of the most powerful and effective data dissemination media. In the academic field, websites are not spared from monitoring, especially in the dissemination of information regarding scientific field groups of Informatics Engineering students at the Darmajaya Institute of Informatics and Business. The lack of accurate information to describe courses and specializations makes students still struggling to choose one of the three specializations. To explore insights into specializations, students need to know what specialization courses are available in the IIB Darmajaya informatics engineering department. To assist students in finding course names, a search is needed by matching patterns. The algorithm used in this study is the Knuth Morris Pratt (KMP) algorithm which is used in searching for specialization courses in the Informatics Engineering study program. This research uses the Waterfall software development method with the stages of communication, planning, modeling, construction, deployment. This research produced an output in the form of a website that aims to make it easier for students to find information in the form of course descriptions. This website is equipped with photos and also the names of lecturers which can make it easier for students to recognize lecturers in the Informatics Engineering study program, Darmajaya Institute of Informatics and Business. Keywords : Scientific Group; Knuth Morris Pratt; Specialization
creator: Ajeng Winanda
creator: Septilia Arfida
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 109
ending page: 117

Perbandingan Kinerja Algoritma K-Medoids Dan K-Means Untuk Klasifikasi Penyakit Kanker Serviks
type: item
description: K-Medoids and K-Means are unsupervised algorithms that use Cluster Distance Performance to group data. Cluster Distance Performance is a distance measurement method that can help an algorithm group objects based on the similarity of the variables. Several studies have shown that using the right Cluster Distance Performance can improve the performance of the algorithm in clustering. This study aims to compare the results of clustering cervical cancer datasets using the K-Medoids and K-Means Clustering methods. The cervical cancer dataset is 858 records and 36 attributes. The clusters produced by the two methods are 2 classes. K-Means is more effective in dealing with small data sizes. The K-Medoids algorithm model formed 361 data in the positive cluster and 473 data in the negative cluster, while the K-Means algorithm formed 308 data in the positive cluster and 526 data in the negative cluster. In the cervical cancer dataset using K-Medoids it showed a DBI result of -3.517, whereas using K-Means the evaluation results showed a result of -1.108. Thus, clustering using the K-Medoids Clustering method has better results compared to the K-Means Clustering method, because it produces a smaller DBI value of -1.108. Keywords: Clustering; K-Means; K-Medoids; Cervical cancer.
creator: Dedi Arbain
creator: Sriyanto Sriyanto
creator: Joko Triloka
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 118
ending page: 131

Audit Sistem Informasi Perpustakaan Sekolah Menggunakan Frame Work Cobit 5 Pada SMAN 1 Terbanggi Besar Lampung Tengah
type: item
description: The impact of standardization on Labor Vocational High School (SMK Labor) is felt by students, teachers, and staff, particularly in all activities related to the library information system that must comply with the procedures (SOP) established in ISO 9001:2000 SOP. The current library information system has not been audited yet, and it is not known whether it has supported the achievement of the school's vision and mission. A technique is needed to control and ensure that the library information system aligns with the organization's objectives. This is the reason why an audit of the Library Information System usage at SMAN 1 Terbanggi Besar needs to be conducted. The audit of the library information system uses the COBIT 5 framework with the Delivery, Service, and Support (DSS) domain, namely DSS.1, DSS.5, DSS.11, DSS.12, and DSS.13. The research results show that there is one process with capability level 4, which is DSS02, and there are five processes with capability level 3, namely DSS01, DSS03, DSS04, and DSS05. The overall capability level obtained based on the average is 3, which means that most of the activities in the DSS domain for the library information system at SMAN 1 Terbanggi Besar have been carried out. There are standardized implementations for these processes, and they are well-documented and communicated. This study implies that through the assessment of capability levels related to the Library Information System at SMAN 1 Terbanggi Besar, it can be continued in the future development of specific business processes, especially when there is an increasing number of customer services with diverse library service products. This can be done within the COBIT 5 audit framework. Keywords: Information System, Audit Information, Library, Capability Level
creator: Ira Susiyana
creator: Joko Triloka
creator: Sutedi Sutedi
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 132
ending page: 138

Perbandingan Kinerja Algoritma Naive Bayes, Support Vector Machine dan Random forest untuk Prediksi Penyakit Ginjal Kronis
type: item
description: Chronic kidney disease (CKD) is a serious condition that affects human health worldwide, leading to a gradual decline in kidney function and triggering severe complications, including kidney failure. Early prediction of CKD can provide significant benefits in preventing serious complications and enabling timely interventions. In recent decades, the use of algorithm-based predictive methods in data science has shown great potential in the field of healthcare, including disease prediction. This research aims to compare the performance of three algorithms, namely Naive Bayes, SVM, and Random Forest. The test results show that, with a data split of 70% for training and 30% for testing, the classification processing using the Naive Bayes algorithm achieved an accuracy of 97.14%, while the classification processing using the Support Vector Machine algorithm achieved 92.50%, and the Random Forest algorithm achieved 99.64%. This study demonstrates that the Random Forest algorithm performs the best in predicting Chronic Kidney Disease. Keywords : Chronic kidney disease; Naive Bayes; Support Vector Machine; Random forest; Predictions
creator: Imaniar Ikko Mulya Rizky
creator: Suhendro Yusuf Irianto
creator: Sriyanto Sriyanto
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 139
ending page: 151

Sistem Informasi Manajemen Puskesmas (Simpus) Pada Puskesmas BIHA Pesisir Barat Lampung
type: item
description: Puskesmas is the leading facility in providing health services to the people of Indonesia. Such as the BIHA Health Center which is located at Gunung Sari, Pesisir Selatan District, West Coast District, Lampung, which has general health services such as examinations and medical procedures. There are several problems at the BIHA Health Center, one of which is that it has not been integrated into the patient registration process for services, resulting in patients waiting too long. In addition to searching for patient data to process medical record processing. The aim of the research is to build a health center management system that is mutually integrated between sections that can easily perform data processing. The method used is RUP which has advantages in the process of research stages that focus on architecture and are more directed based on user cases. The results of the system that has been built are the puskesmas management information system where there are 5 users in the system such as the admin section who is in charge of managing user data and activity information or doctors' schedules at the puskesmas, the officer's section is tasked with managing registration and taking tension or anamnesa from patient registration, the division doctors can view registration data and carry out patient examinations as well as provide drug prescriptions which will be forwarded to the pharmacy to prepare drugs and confirm drug collection. Patient users can access the system online. The results of testing this research system Simpus at the Biha Health Center can handle the user load well. Load testing shows that the system remains stable and responsive when accessed by multiple users simultaneously. System responsiveness to user requests is also within acceptable range, with fast response times. Keywords: health center; Patient; RUP
creator: Halimah Halimah
creator: Wasilah Wasilah
creator: Ochi Marshella
creator: Sushanty Saleh
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 152
ending page: 160

E-Survei Kepuasaan Pengguna Pada Program Studi Teknik Informatika Menggunakan Metode Customer Satisfaction Index (CSI)
type: item
description: IIB Darmajaya is one of the leading private higher education institutions (PTS) in Lampung Province, which is located at Jalan Zainal Abidin Pagar Alam, No.93B. Labuhan Ratu, Bandar Lampung, Lampung Province, Indonesia. In the Informatics Engineering Study Program related to the number of students in 2019 – 2021 there are 458 students. The service process so far has been carried out through the academic system, namely using the Google form, where all students are asked to fill out a service satisfaction questionnaire but it is still global because the survey for all Darmajaya students is not specific for students majoring in informatics engineering, so it has not been measured properly every year. The method developed is the application of the Customer Satisfaction Index which is used to determine the level of satisfaction of service users as a whole by looking at the level of performance and service, then for system development using extreme programming methods, and system design using UML. The implementation of this system uses PHP and MySQL as databases, and system testing uses ISO 25010. The results of the Customer satisfaction index method were used to determine the level of service user satisfaction using 35 respondents with a total of 8 questionnaires resulting in a percentage of 54.36 so that it can be concluded that the service satisfaction provided to informatics study program students is "Quite Satisfied". While the results of the ISO 25010 testing that was carried out involving 36 respondents concluded that the quality of the feasibility of the resulting software had a percentage of success with a total average of 84.55%, namely "Good". Keywords: Service, Custome Satisfaction Index (CSI), Extreme Programming, ISO 25010
creator: Luqman Hidayat
creator: Yuni Puspita Sari
creator: Amnah Amnah
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 161
ending page: 171

Perencanaan Strategis Sistem Informasi Dan Teknologi Informasi Pada Perusahaan PT. Media Distribusi Nasional Di Provinsi Lampung
type: item
description: PT Media Distribusi Nasional is a company engaged in the sale of subsidized and non-subsidized fertilizers. This company is a fertilizer distributor company in Lampung and several branches in other regions which of course must have implemented the application of information systems in its business processes, moreover this company also needs information systems to help the existing business processes, where it is very important to integrate with several information systems in fertilizer producers, but there are several parts that still have not implemented information systems and there are still many aspects of information systems that can still be developed. Therefore, an appropriate information system strategic planning is needed, the method used in this research uses the Ward and Peppard method, which contains SWOT analysis, Value chain Analysis, and finally will be mapped using the McFarlan Strategic Grid. This research produces information system recommendations that can later be used for companies to develop their companies based on the analysis of the internal and external environment that has been analyzed previously. Keywords : McFarlan Strategic Grid, Strategic Planning, Information System, SWOT, Value chain, Ward and Peppard
creator: Setiyo Setiyo
creator: Agung Nugroho
creator: Ari Purnomo
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 172
ending page: 181

Implementasi Metode Forward Chaining Dan Backward Chaining Dalam Mendeteksi Kerusakan Pada Prasarana Lalu Lintas
type: item
description: Malfunctions in traffic infrastructure, such as traffic lights going out or faults in the electrical system, can cause traffic disruptions and reduce road safety. The Forward Chaining method is used to build an expert system that analyzes facts related to the symptoms of damage and produces conclusions based on predetermined rules and the Backward Chaining method is used to determine the cause of the detected damage by decreasing back from the final goal to the facts that support it. In this research, the knowledge base contains rules that connect the symptoms of damage with the causes. Through the implementation of both methods, it is expected that the system can accurately and effectively detect damage to traffic infrastructure, so that corrective actions can be taken quickly to ensure smooth traffic and road safety. This research can contribute to the development of a more intelligent and efficient damage detection system for traffic infrastructure. The results of this study show that both methods, Forward Chaining and Backward Chaining can be used to detect damage to traffic infrastructure with an accurate percentage of 99.97%. Keywords: Forward Chaining; Backward Chaining; Traffic Infrastructure
creator: Bintang Pitaloka
creator: Bulan Pitaloka
creator: Adi Putra
creator: Sri Lestari
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 182
ending page: 190

Implementasi Algoritma Frequent Pattern Growth, Collaborative Filtering Dan Eclat Untuk Rekomendasi Produk Pada PT. JOENOES IKAMULYA
type: item
description: This study aims to implement the Frequent Pattern Growth, Collaborative Filtering, and Eclat algorithms as a method for recommending products to consumers of PT. Joenoes Ikamulya. Companies are facing difficulties in determining the products that are in demand by consumers because of the increase in customer service. In order to increase product sales and expand market share, product recommendation systems to consumers are the right solution. The Frequent Pattern Growth method is used to find data sets that appear most frequently in large data sets. In this case, the algorithm generates a data tree structure called an FP Tree, which maps each transaction data into the path of the FP Tree. Collaborative Filtering leverages customer decision history to investigate reliable affiliates. By considering this affiliation, the resulting product recommendations are more accurate. Eclat's algorithm is used to find itemsets that appear frequently. Through a depth-first search on a database with a vertical layout, this algorithm is able to change a database with a horizontal layout to a vertical layout. This study integrates these three algorithms in a product recommendation system for PT. Joenoes Ikamulya. By implementing the Frequent Pattern Growth, Collaborative Filtering, and Eclat algorithms, it is hoped that the company can provide product suggestions or recommendations that match the interests and buying habits of other consumers, so as to increase sales and expand market share. Keywords : Sistem rekomendasi; Fp Growth; Collaborative Filtering; Eclat
creator: Suzuki Syofian
creator: Rama Sugiyanto
creator: Irvan Y
creator: Suhendro Y Irianto
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 191
ending page: 207

Prediksi Potensi Penjualan Leopard Gecko Pada Snowy Gecko Farm Menggunakan Kajian Algoritma K-NN dan Naïve Bayes
type: item
description: Leopard Gecko is one of the exotic animals resembling a gecko native to Pakistan. Snowy Gecko Farm is a Leopard Gecko breeding farm located in Tanjung Karang, Bandar Lampung. The business flow within this farm involves breeding Leopard Geckos and selling the offspring to Leopard Gecko enthusiasts. The strategy to maximize sales is by predicting the sales potential of Leopard Geckos based on previous sales. K-NN and Naïve Bayes are examples of algorithms that can be used to predict the likelihood of an event based on existing data. The working principle of each algoritgm is to train the dataset with aim of predicting the predefined labels. The final stage involves drawing conclusions on the algorithm that performs best in predicting Leopard Gecko sales based on the training dataset on the model formed from the training process using each algorithm. The obtain dataset includes fields such as purchase date, sales platform, morph, criteria, age, gender, weight, purchase 1uantity and selling price. Keywords: Leopard Gecko; Prediction; K-NN; Naïve Bayes; Algorithm Performance
creator: Indra Wijaya S
creator: Joko Triloka
creator: Rico Elhando Badri
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 208
ending page: 217

Kajian Perbandingan Algoritma KNN Dan SVM Untuk Prediksi Pengangguran Di Provinsi Lampung
type: item
description: Unemployment is a complex social and economic problem in Indonesia, including in Lampung Province, which has a negative impact on poverty and economic imbalance. Indonesia has the second highest unemployment rate in Southeast Asia. Lampung Province also faces unemployment challenges with Bandar Lampung City having the highest in the province. Identifying the factors that influence unemployment and developing an effective classification method is essential. This study aims to compare the performance of the K-Nearest Neighbors (KNN) and Support Vector Machines (SVM) algorithms in classifying unemployment in Lampung Province. This research contributes to a better understanding of the factors that influence the unemployment rate and provides recommendations about the most effective algorithms. This study uses modeling and data analysis techniques that are commonly used in various disciplines to overcome these problems. The KNN algorithm classifies based on similarity to nearest neighbors, while SVM uses a kernel-based or linear separation approach. The findings of this study will enhance our understanding of the factors of unemployment and support decision making in addressing the problem. Keywords: Unemployment, K-Nearest Neighbors (KNN), Support Vector Machines (SVM), Classification, Lampung Province.
creator: Ganes Angga Witata
creator: Joko Triloka
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 218
ending page: 223

Sistem Penjadwalan Skripsi Mahasiswa Program Studi Teknik Informatika Menggunakan Algoritma Genetika Berbasis Website
type: item
description: Thesis scheduling system is a system that utilizes information technology developments in the hope of helping and also facilitating the management of student data in registering for proposal and thesis seminars. Scheduling is found in the Informatics Engineering Department, Darmajaya Institute of Informatics and Business where the drafting process is still semi-computerized, where the department admin has to match the schedule, it is manually inputted into Microsoft Excel, so the possibility of errors and scheduling delays is often experienced. This study uses a genetic algorithm to find the value of each chromosome so that other schedule collisions do not occur. The application of the genetic algorithm requires several stages, namely building initial generations, fitness functions, selection, crossover, mutation so as to produce schedules that are more accurate with existing rules in a shorter time. The result of this research is a website-based thesis scheduling system. Keywords : Scheduling; Thesis; Genetic Algorithm.
creator: Sutiyono Sutiyono
creator: Riko Herwanto
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 224
ending page: 230

Kajian Algoritma C4.5 dan K-NN Untuk Memprediksi Penduduk Miskin
type: item
description: Poverty is a serious issue that affects people all over the world. The United Nations (UN) has recognised poverty as a top priority in its Sustainable Development Goals. Although there has been a decline in poverty rates in recent years, there are still many individuals who struggle to fulfil their basic needs. Therefore, more effective efforts are needed in identifying the poor so that aid programmes can be well-targeted. This research aims to compare two classification methods, namely C4.5 and K-Nearest Neighbors (KNN), in predicting poverty rates. The C4.5 method uses a decision tree to classify the data, while KNN uses the closest distance to perform the classification. The data used in this research is poverty data in Indonesia. This research methodology involves data pre-processing stages, including data cleaning, feature selection, data exploration, and data balancing. Next, model training and testing using the C4.5 and KNN algorithms were conducted. The model performance is evaluated using metrics such as accuracy, recall, precision, F1 measure, and Area Under Curve (AUC). This research is still at the model design stage, and the follow-up will be to continue the research until the algorithm evaluation results. Using the confusion matrix, the best algorithm that can detect the poor with high accuracy will be selected. The results of this research are expected to provide useful insights in developing effective assistance programmes for poverty alleviation in Indonesia. Keywords : Poverty; C.45; K-Nearest Neighbours (KNN), Prediction
creator: Muhamad Septa Utama SP
creator: Handoyo Widi Nugroho
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 231
ending page: 241

Penyusunan IT Master Plan SMP Negeri 1 Tanjung Bintang Menggunakan TOGAF
type: item
description: Developing information systems and information technology (IS/IT) has driven organizations to undertake integrated strategic planning of IS/IT aligned with business objectives. However at SMPN 1 Tanjung Bintang the utilization of IS/IT to support school operations still faces integration and suboptimal efficiency challenges. To address this, this research aims to develop a strategic planning blueprint for IS/IT using The Open Group Architecture Framework (TOGAF) ADM 9.1. This research adopts the TOGAF ADM approach, encompassing stages from the preliminary phase to migration planning. Following these stages, the strategic planning blueprint for IS/IT includes business architecture, data architecture, application architecture, technology architecture, and technology improvement proposals. This blueprint not only considers technical aspects but also integrates the school's business needs and strategies. Through the implementation of this blueprint, it is expected that the school can achieve better integration between its systems and business processes, resulting in increased efficiency. The blueprint provides a clear framework for optimizing the utilization of IS/IT, improving operational processes, and attaining long-term business goals. This research underscores the importance of planning and managing IS/IT architecture with a structured approach like TOGAF ADM. The resulting strategic planning blueprint for IS/IT can serve as a guide for SMPN 1 Tanjung Bintang in implementing changes and achieving competitive advantages through optimal utilization of IS/IT. Keywords: TOGAF ADM; Framework; Enterprise Architecture; InformationSystems; Information Technology.
creator: Janiasih Janiasih
creator: Sutedi Sutedi
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 242
ending page: 250

Kajian Analisis Persepsi Penerimaan Platform Merdeka Mengajar (PMM) Pada Guru SMP Negeri Di Kota Metro Dengan Menggunakan Technology Acceptance Model (TAM)
type: item
description: The Merdeka Belajar, Kampus Merdeka policy has provided freedom and autonomy to educational institutions to become independent from bureaucratization. However, there is still a discrepancy between reality and what should happen, particularly regarding the use of the Merdeka Mengajar Platform (PMM) by teachers in State Junior High Schools in Kota Metro, Lampung Province. The reality is that there are still many State Middle School teachers who have not downloaded, linked belajar.id account to the Merdeka Mengajar Platform (PMM) application, and have not taken full advantage of the Merdeka Mengajar Platform. This article utilizes the Technology Acceptance Model (TAM) to explain the relationship between the perception of PMM acceptance, namely the perceived usefulness and perceived ease of use, and the behavioral intention to use PMM. The research method employed is explanatory research with a survey approach. Data were collected through a questionnaire using the Likert scale. The findings will be analyzed using the Structural Equation Modeling (SEM) method. The conclusion of this study indicates that the TAM model is the most suitable model for explaining the relationship between the perception of PMM acceptance and the intention to use PMM among teachers in State Junior High Schools in Kota Metro, Lampung Province. Keywords : Merdeka Mengajar Platform; Junior High School Teacher; TAM; Admission; SEM.
creator: Khristina Henny R
creator: Joko Triloka
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 251
ending page: 258

Tracking Proposal Dan Publikasi LPPM Institut Informatika Dan Bisnis Darmajaya
type: item
description: LPPM (Institute of Research and Community Service) as a forum for the Higher Education Tridharma process. One of the obligations of lecturers is to carry out research, service, and Publication. However, the current information system only contains information about institutional profiles, study programs and updated information. The website for tracking research, community service, and Publication of research results has yet to be available at the Institute of Informatics and Business Darmajaya not yet available at the Darmajaya Institute of Informatics and Business which results in taking quite a long time when lecturers request research and service reports from the LPPM admin when compiling reports on research and community service work by lecturers. Hence, this study aims to apply the prototype method in the system development and implementation of a product design to be built. The website that was built for lecturers at the Darmajaya Institute of Informatics and Business can make it easier for lecturers to carry out research tracking, dedication and publish results. Keywords: LPPM, Prototype, Research, Community service, Publication
creator: Fanny Shelvia
creator: Fitria Fitria
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 259
ending page: 266

Usulan Penggunaan Model TAM Dan TTF Untuk Mengevaluasi Sistem BMKGSOFT (Studi Kasus di Badan Meteorologi, Klimatologi, dan Geofisika Lampung)
type: item
description: BMKGSoft is a web-based data entry application that is used to process databases online and is centralized, and can be accessed in every Technical Service Unit (UPT). This study aims to propose the use of the Technology Acceptance Model (TAM) and Task Technology Fit (TTF) models to evaluate the BMKGSoft system. This type of research in this research is quantitative research. The population in this study were employees/staff of the Lampung Meteorology, Climatology and Geophysics Agency. The research model used is the Technology Acceptance Model (TAM) and Task Technology Fit (TTF) models. Data collection techniques using purposive sampling techniques and data analysis using SEM-PLS. The results showed that there were 5 (five) statement items for each construct/variable used. The results of filling out the questionnaire are used as research data which will show the level of satisfaction with using the BMKGSoft system. The limitation of this research is that this research is still a proposed use of the Technology Acceptance Model (TAM) and Task Technology Fit (TTF) models to evaluate the BMKGSoft system so that it has not provided data on the results of completing the research questionnaire. Keywords: Technology Acceptance Model (TAM), Task Technology Fit (TTF), BMKGSoft.
creator: Heri Setio Widodo
creator: RZ Abdul Aziz
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 267
ending page: 276

Penerapan Metode Profile Matching sebagai Sistem Pendukung Keputusan Penilaian Karyawan Berprestasi (Studi Kasus PT.Informatika Ganesha Exso)
type: item
description: In line with the increasingly rapid competition in science and technology in the current era of globalization, the development of human resources has become a top priority for companies. The process of selecting outstanding employees at PT. Informatika Ganesha Exsois still carried out manually and based on an assessment only one-sidedly from the incumbent leadership. Furthermore, it is considered less objective because there is no calculation method and standard in the assessment criteria. This means if there is a change in leadership, the assessment process changes. Besides, the greater the risk of employees who are unable to do work, but they have the same opportunities so that the decisions made by the company are not right. Thus, the writer managed to help the company develop the necessary tools related to the assessment and selection of outstanding employees with the aim of getting bonuses and promotions. The system development method used the prototype method and the system design used UML. The implementation of this system used Dreamweaver and MySQL as a database. Keywords: Decision Support System, Prototype, Profile Matching, UML
creator: Melda Agarina
creator: Sutedi Sutedi
creator: Indera Indera
creator: Arman Suryadi
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 277
ending page: 291

Face Recognition Presensi Mahasiswa IIB Darmajaya Menggunakan Metode EigenFace
type: item
description: This research aims to develop a facial recognition-based attendance system using the Eigenface method. This method is utilized to identify students by extracting facial features from their profile pictures. The facial recognition process involves preprocessing, face detection, feature extraction, and identification stages. The developed attendance system is capable of automatically detecting and recognizing students' faces with a significantly high level of accuracy. Data collection is conducted through observation, interviews, and literature review. The test results from 5 data samples show that this attendance system can recognize students' faces with an accuracy rate of 99.8% and a relatively fast recognition time, which is 1.5 seconds per face. This attendance system can serve as an alternative to the manual attendance system still prevalent in some higher education institutions. In conclusion, this research proves that the Eigenface method can be effectively utilized as one of the facial recognition approaches in developing a facial-based student attendance system. Keywords: Accuracy, Attendance, Eigenface, Face, Face recognition.
creator: Dikki Datri Murdoko
creator: Sulyono Sulyono
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 292
ending page: 303

Pengaruh Dimensi Pengalaman Pasca Pembelian Dalam Belanja Online Terhadap Kepuasan Pelanggan (Studi Pada Pengguna SHOPEE Di Bandar Lampung)
type: item
description: The advancement of the internet in Indonesia fosters online interactions among individuals. A notable outcome of this internet development is the emergence of e-commerce platforms. The progress of e-commerce has significantly transformed the realm of business operations, particularly in the context of online shopping. Shopee stands as one of the prominent e-commerce platforms in Indonesia. The purpose of this study was to elucidate the impact of the post-purchase experience dimension, encompassing customer service, shipping, tracking, and returns in online shopping, on customer satisfaction with Shopee in Bandar Lampung. The research employed a non-probability sampling method using a purposive sampling technique, involving a sample size of 100 respondents who had made at least two online purchases on Shopee and resided in Bandar Lampung. Data analysis techniques such as t-test, F-test, and determination coefficient test (R2) were utilized.The findings of this study provide support for the research hypothesis, as indicated by the F-value of 16.498 with a significant p-value of 0.000. The analysis revealed that the dimensions of post-purchase experience in online shopping account for 41% of the variance in customer satisfaction with Shopee, with the customer service variable exerting the most significant influence. These research results are expected to serve as valuable insights for developing more effective strategies and enhancing the understanding of the services received by Shopee customers. Keywords: Post Purchase Experience, Online Shopping, Customer Satisfaction, E-commerce
creator: Diana Komang Tiara Setia
creator: Dewanata I Kadek Chandra
creator: Suhendro Yusuf Irianto
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 304
ending page: 321

Penerapan Multimedia Video Berbasis Web Program Studi Teknik Informatika IIB Darmajaya Menggunakan Algoritma Matrik Transformasi
type: item
description: Multimedia is a combination of two input or output media from data, this media can be in the form of audio, animation, video, text, graphics, and images. The advantages of this multimedia can attract the senses and attract interest, because it is a combination of sight, sound and movement. Multimedia is a very effective tool for conveying information for teaching, education and for gaining a company's competitive advantage. Therefore, we need an effective media in conveying information. This study aims to apply the transformation matrix algorithm into the application of web-based multimedia video. Tests in this study used black box testing which the final results were appropriate or declared valid. Keywords: Application, Multimedia, Transformation Matrix Algorithm, Web
creator: Ica Trisna Pebiona
creator: Rio Kurniawan
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 322
ending page: 329

Implementasi Metodologi Design Sprint Untuk Membangun Aplikasi Rekam Medis (Studi Kasus : Klinik Rumbia Medical)
type: item
description: Medical records are activities or activities related to recording patient data when receiving medical services, handling files which include handling and issuing medical files that can be obtained when there is information needed. Problems or deficiencies in the system used, namely the medical record processing process is still done manually by recording using a medical record book, this has an impact on damage, data loss, data manipulation, data replication and the time used is still less effective and efficient in terms of data recording medical records. The next obstacle is that the medical record process has not been integrated with each other between the registration section, recording patient complaints, doctor's examinations, taking drugs and payments, so that the process of conveying information or processing data can only be done on book media. The method used is the design sprint by developing it through the approval process of each part. The result of the research is a medical record system that can be carried out starting from registration, examination and the process of taking drugs. Keywords : Implementation; Design Sprint; Applications; Medical Records
creator: Kadek Indra Daniawan
creator: Wahyu Agung Nugroho
creator: Indar Swarsih
creator: Suhendr Y. Irianto
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 330
ending page: 338

Perancangan Enterprise Architecture Dengan Framework Togaf ADM Pada Rumah Sakit Umum (Studi Kasus: RSUD Abdul Moeloek Provinsi Lampung)
type: item
description: This study produces a hospital architecture plan that can be used by the Outpatient Installation of RSUD Abdul Moeloek in Lampung Province. The process involves several stages, including data collection, vision development, designing business architecture, designing data architecture, designing application architecture, designing technology architecture, and evaluating enterprise architecture. In the data architecture development stage, the steps taken include compiling data architecture based on document reports, establishing relationships between data entities, creating a matrix of business functions and data entities, and conducting gap analysis in data architecture. In the application architecture design stage, the steps involved are planning the applications to be implemented, creating a matrix of business functions, designing candidate applications, and conducting gap analysis in application architecture. Meanwhile, in the technology architecture development stage, the steps taken include technology planning, creating network topologies, and conducting gap analysis in technology architecture. The evaluation of the enterprise architecture is conducted through interviews with stakeholders regarding the results of the architecture. The evaluation results indicate that the developed hospital architecture is well-received and suitable for implementation. Keywords: Perencenaan Arsitektur; TOGAF ADM; Instalasi Rawat Jalan; Blueprint
creator: Sri Indah Sari
creator: Roy Pranoto Adi
creator: Sri Lestari
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-18
publication date: 2023-08-18
volume: 1
starting page: 339
ending page: 349

Keputusan Pembelian Konsumen Dipengaruhi Online Live Streaming, Free Gift dan Diskon Pada Media Social Tiktok
type: item
description: This study aims to determine the effect of Online Live Streaming, Free Gifts and Discounts on Consumer Purchase Decisions on Tiktok Social Media (Case Study of Skincare Haloca Beauty Lampung). The data used in this research is primary data. Primary data is data obtained first-hand by researchers. The data collection method used is a questionnaire or a questionnaire. The population in this study were all consumers of Haloca Beauty Lampung skincare products on Tiktok social media. The sample in this study is non-probability sampling using a purposive sampling technique with certain criteria including having purchased a product at least 2 times via social media Tiktok, at least 17 years old with a minimum education of high school. The number of samples in this study were 100 respondents taken using the slovin formula. Data analysis in this study uses Multiple Linear Regression Analysis. The results of hypothesis testing state that there is no effect of live streaming (X1) on purchasing decisions (Y) on social media Tiktok. There is an Influence of Free Gift (X2) on Purchase Decisions (Y) on Tiktok Social Media. There is an Effect of Discounts (X3) on Purchase Decisions (Y) on Tiktok Social Media. Keywords: Online Live Streaming, Free Gift, Discount, Purchase Decision
creator: Lis Lindawati
creator: Yusminar Wahyuningsih
creator: Muhammad Saputra
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 1
ending page: 10

PERBAIKAN SEPATU SOC.CLEAN LAMPUNG (Studi Pada Pengguna jasa cuci SOC.Clean Bandar Lampung)
type: item
description: In the era of technological development and small and medium enterprises, at this time it is booming among young people to develop their own businesses with their own interest in a dynamic fashion and lifestyle, fast and free of all breakthroughs, therefore began to spark their unique MSME business and can help their daily lives, Soc.Clean Lampung was bornis one of the businesses engaged in shoe washing services in Bandar Lampung City. The location is close to the center of higher education in Lampung which makes this business strategic and interesting to be researched in business development methods. The sampling method used in this study was causal associative by asking the relationship between two or more variables. A causal relationship is a causal with 5 informants Data analysis in this study uses SWOT analysis which provides results that businesses that follow the time has supporting things that strengthen long-term opportunities by diversifying products/markets plus strengthening with new breakthroughs with care content and promos with attractive member vouchers, to pick up and drop off Geratis Makan usaha products will continue to increase Facilitate activities that are quite dense at this time. Keywords—business development strategy SME
creator: Jeri Nugraha
creator: Anggalia Wibasuri
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 11
ending page: 19

PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI ULANG PRODUK YAKULT DI BANDAR LAMPUNG
type: item
description: Yakult is a health drink that has existed since 1991 in Indonesia. In 2022, Yakult is the 9th best-selling health drink on the marketplace Shopee, Tokopedia and Bblibli. The purpose of this research is to find out whether there is an impact of the Marketing Mix on the Intention to Repurchase Yakult products in Bandar Lampung. The sample in this study used a nonprobability sampling method and used a purposive sampling technique with 100 respondents. The method in this study is quantitative using multiple linear regression, t test, and f test as test tools. The results of this study indicate that Product and Price have no effect on Repurchase Intention, Place has an influence but not significant on Repurchase Intention and Promotion has a significant effect on Repurchase Intention. And simultaneously (simultaneously) the Product, Price, Place and Promotion variables have a significant influence on Repurchasing Interest. Keywords : Marketing Mix;Intention to Repurchase.
creator: Leo Vandi Alfian
creator: M. Kurniawan Adhie
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 20
ending page: 28

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN RAWAT JALAN DI KLINIK KOSASIH TIRTAYASA BANDAR LAMPUNGSETELAH MENGGUNAKAN QR CODE BERBASIS SISTEM INFORMASI PENGADUAN PASIEN
type: item
description: Health clinic is a health service institution that provides health services. Health clinics have several types of services, including medical services, medical support services, and also as a place for medical personnel to receive medical education. Therefore, a health clinic must have good resources. Kosasih Tirtayasa Clinic started implementing a barcode-based complaint information system in August as a clinical evaluation material. This study aims to determine how much influence service quality has on outpatient patient satisfaction at Kosasih Tirtayasa Bandar Lampung Clinic after using a patient complaint information system based on QR CODE. The number of research respondents was 100 people who were taken using purposive sampling. In this study, data analysis used simple linear regression. The results showed that service quality had a significant effect on outpatient satisfaction at Kosasih Tirtayasa Bandar Lampung Clinic after using a patient complaint information system based on QR CODE. Keywords : Service quality, Customer satisfaction, Information system, QR code
creator: Ardi Wibowo
creator: Faurani I Santi Singagerda
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 29
ending page: 37

PENGARUH ELECTRONIC WORD OF MOUTH DAN KESADARAN MEREK (BRAND AWARNESS) TERHADAP MINAT BELI ULANG DI KL COFFEE BANDAR LAMPUNG
type: item
description: This study aims to determine the effect of Electronic Word of Mouth, and brand awareness (brand awareness) on the interest in re -purchase at KL Coffee Bandar Lampung. The sample used in this study was consumers from those who had bought KL Coffee Bandar Lampung with a total of 120 respondents. The method used in this study is multiple linear regression analysis. Research data are processed using Microsoft Excel and SPSS 20 software. The independent variable in this study is Electronic Word of Mouth (X1), brand awareness (X2). The dependent variable in this study is the interest in re -buying (Y). The results of this study indicate that the Electronic Word of Mouth variable, and brand awareness (brand awareness) affects simultaneously on the interest in re -purchase. The contribution of the independent variable (Electronic Word of Mouth, and Brand Awareness (Brand Awarness) to the dependent variable (re -purchase interest) is 53.9%. Keywords: Electronic Word of Mouth, Brand Awareness (Brand Awarness) and Re -Buying interst
creator: Agung Prasetyo
creator: Achmad Suryamugraha
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 38
ending page: 46

Pengaruh Integritas, Moralitas, dan Religiositas Terhadap Pencegahan Kecurangan Pengelolaan Dana BOS
type: item
description: This study aims to examine the influence of integrity, morality, and religiosity of the prevention of fraud in the management of BOS funds. Technique sampling used in this study is to use purposive sampling technique. The sample in this study were 87 SMA and SMK in Bandar Lampung City which received BOS funds in 2022. This research using primary data obtained from distributing questionnaires. Testing in this study using multiple linear regression analysis method through SPSS software 23. The research results prove that integrity and religiosity has a positive effect on the prevention of fraudulent management of BOS funds, while morality has no effect on fraud prevention management of BOS funds. Keywords: Integrity; Morality; Religiosity; Fraud; BOS Funds
creator: Talitha Nabila Syahda
creator: Toni Nurhadianto
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 47
ending page: 55

Pengaruh Financial Technology (Fintech) Terhadap Profitabilitas Perbankan di Indonesia
type: item
description: This study aims to empirically prove the effect of fintech on financial performance (ROA, ROE, NIM, and BOPO) in banking sector companies. The sample in this research is 38 companies in the banking sector with a research period from 2020 to 2022. This type of research uses quantitative research with secondary data sources. The sampling method in this study was purposive sampling, namely a selection method based on certain criteria with a final sample of 114. The data analysis method used a simple linear regression test with a 95% confidence level, with the R2 test, F test, and t test as a hypothesis test. Based on the test results in this study, it shows that Financial Technology has a significant effect on Financial Performance. Keywords: Fintech; Profitabilitas; ROA; ROE; NIM; BOPO
creator: Supriyadi Supriyadi
creator: Jaka Darmawan
creator: Bandarsyah Bandarsyah
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 56
ending page: 71

PENGARUH MEDIA SOSIAL DAN GAYA HIDUP TERHADAP PERILAKU KONSUMTIF GENERASI Z PADA PEMBELIAN KOSMETIK MADAME GIE
type: item
description: Generation Z women's market is attractive because it is a segment that readily accepts and adapts to environmental changes. The Z generation women segment is also a unique and potential market because it is the largest age structure in the Indonesian population pyramid and the great desire to show the identity and identity of young women to enhance their appearance through the latest cosmetic and fashion products. One of the local brand cosmetics that Generation Z women widely use is Madam Gie. This study aims to empirically prove that the use of social media mediated by lifestyle influences consumptive behaviour among female cosmetics consumers of Generation Z. The research used quantitative causality methods. The population in this study are Generation Z female consumers who buy Madame Gie products and Madame Gie Instagram followers. The sampling method uses non-probability sampling uses a purposive sampling technique, and the number of respondents was 190. After testing the validity and reliability, the data obtained was analysed using SmartPLS version 3.2.9. The study's results prove that the use of social media mediated by lifestyle influences consumptive behaviour, the use of social media affects consumptive behaviour, and lifestyle affects the consumptive behaviour of Generation Z women in buying Madam Gie cosmetics. This research can be used as preliminary research to explore behaviour models of Generation Z women in shopping. Keywords: Social Media; Lifestyle; Consumtive Behaviour; Women, Z Generation.
creator: Viola De Yusa
creator: Aswin Aswin
creator: Cahyani Pratisti
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 72
ending page: 81

KEADILAN ORGANISASI DAN PEMBERDAYAAN KARYAWAN TERHADAP KOMITMEN ORGANISASI MELALUI KEPUASAN KERJA PT. BANK LAMPUNG SIDOMULYO
type: item
description: Organizational commitment is one of the most important factors for the survival and stability of organizational development. Employees who feel a high level of commitment to their organization will make a more fruitful contribution than employees who have a lower level of commitment to the organization and as a result ensure will play a key role in ensuring their organization's competitive advantage over competitors. This study aims to determine and explain the effect of Organizational Justice and Employee Empowerment on Organizational Commitment through Job Satisfaction in PT. Bank Lampung Sidomulyo. This study used a quantitative approach with a sample of 42 respondents in PT. Bank Lampung Sidomulyo and uses Partial Least Square (PLS). This research results that organizational justice has no effect on organizational commitment, employee empowerment has a significant effect on organizational commitment, job satisfaction has an effect on organizational commitment, job satisfaction mediates the effect of organizational justice Employee empowerment on organizational commitment. Keywords : Organizational Fairness, Employee Empowerment, Job Satisfaction, Organizational Commitment and PT. Bank Lampung Sidomulyo.
creator: Betty Magdalena
creator: Sri Rahayu
creator: Anggawidia Wibaselppa
creator: Yusi Ermawati
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 82
ending page: 90

FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI (Studi Empiris Pegawai Institut Informatika dan Bisnis Darmajaya)
type: item
description: The study was conducted with the aim of analyzing the effect of organizational culture, compensation suitability, and competence on employees performance of Institute of Informatics and Business Darmajaya. This research is a quantitative study using the sampling technique used in this study is probability sampling using simple random sampling combined with purposive sampling, the survey method uses a questionnaire as a data collection medium distributed via google form to all employees of Informatics and Business Institute Darmajaya with a sample size obtained as many as 79 participants. The data analysis and hypothesis testing method used is Structural Equation Modeling (SEM) using WrapPls 7.0 software analysis tool. The results of this study indicate that organizational culture, compensation suitability, and competence have a positive effect on employee performance. Keywords: Compensation Suitability; Organizational Culture; Competence; Employee Performance
creator: Dian Mustika
creator: Nolita Yeni Siregar
creator: Delli Maria
creator: Taufik Taufik
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 91
ending page: 98

EFEKTIVITAS IKLAN WARDAH MELALUI SOSIAL MEDIA INSTAGRAM
type: item
description: The problem in this study is how effective wardah advertisements are on Instagram social media seen from the AIDA concept. This study aims to determine and identify the effectiveness of wardah advertisements through Instagram social media on @wardahbeauty followers. This type of research is descriptive. The data collection technique is quantitative data, data obtained through online questionnaires submitted to follower @wardahbeauty respondents. The sample in this study were 69 people. Based on the results of simple tabulation analysis and average score analysis with the AIDA concept (Attention, Interest, Desire, Action) on wardah advertisements on Instagram social media, it shows that wardah advertisements on Instagram social media are included in the Effective category. Meanwhile, based on the results of CRI analysis, it is known that respondents who pay attention 70% and not attention 30%, interest 68.3% and not interest 31.7%, desire 58.2 and not desire 41.8%, and action 49.4 and not actions 50,6. From these results it is known that wardah advertisements on Instagram social media are effective because more than half of the respondents purchase the advertised product. Keyword : Advertising, Social Media, Instagram, AIDA
creator: Muhammad Galih Ramaputra
creator: Soraya Asnusa
creator: Vistania Vistania
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 99
ending page: 104

Tren Keputusan Pembelian Konsumen Studi Pada Cafe dan Resto Sehat
type: item
description: The purpose of this study is to explore trends in consumer purchasing decisions of healthy food in cafes and restaurants. The type of research is causality associative research. The data in this study used primary data by distributing questionnaires with a Likert scale. The technique of sample in this study using non probability sampling with purposive sampling technique. The number of respondents in this study were 100 respondents who were taken using the slovin formula. Data analysis in this study used SEM analysis with PLS software. The results of the partial test show that perceptions of healthy food have no effect on satisfaction, the perceptions of healthy food have no effect on purchasing decisions, service quality has an effect on satisfaction, service quality has no effect on purchasing decisions, satisfaction had an effect on purchasing decisions. The results of the indirect test concluded that the satisfaction variable was not an intervening variable between the perception of healthy food and purchasing decisions. The satisfaction variable is not an intervening variable between service quality variables and purchasing decisions. Keywords: Perceptions of Healthy Food, Quality of Service, Satisfaction, Purchase Decision, Cafe, Restaurant
creator: Muhammad Saputra
creator: Kurnia Fadila
creator: Aqsal Rafli
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 105
ending page: 113

Pengaruh Pengungkapan Modal Intelektual dan Tata Kelola Perusahaan Terhadap Nilai Perusahaan (Studi Kasus Pada Manufaktur yang Terdaftar Di Bursa Efek Indonesia 2016-2020)
type: item
description: Corporate Value can provide maximum prosperity to shareholders when the company's stock price increases. This study aims to determine the influence of intellectual capital, independent board of commissioners, and audit committee on corporate value in manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2016-2020. The research sample consisted of 22 manufacturing companies listed on the IDX during the period. Secondary data was used in this research and the hypothesis testing method utilized panel data regression analysis. The results show that the intellectual capital variable has a significant effect on corporate value, and the audit committee variable also has a significant effect on corporate value. However, the independent board of commissioners variable does not have a significant effect on corporate value. Keywords: Intellectual Capital, Independent Board Of Commissioners, Audit Committee And CorporateValue.
creator: Edi Pranyoto
creator: Susanti Susanti
creator: Ita Fionita
creator: Dhea Ovi Dhellia
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 114
ending page: 121

ANALISIS MINAT MAHASISWA DALAM PROGRAM MBKM KAMPUS MENGAJAR
type: item
description: This research is inspired by the existence of a government program, specifically the KM (Teacher Campus) program, which is one of the programs of the Ministry of Education's MBKM (Independent Learning Campus Merdeka) research culture and technology in Higher Education. The implementation of the KM Program has various challenges that occur from educating campus participants, including a lack of information about the KM Program, a lack of interaction between the organizers and the school, and the stated benefits of KM participant students not being met. As a result, it is critical to assess how students are interested in participating in the campus teaching program. The phrasing of the problem in this study is how students are interested in participating in the Teaching Campus. In this study, the formulation of the problem is how students are interested in participating in the Teaching Campus program at IIB Darmajaya. This research is valuable for evaluating the implementation of the teaching campus program, determining students' interest in participating in the Teaching Campus Program at IIB Darmajaya, and providing references for scholars who want to debate and investigate the same subject. This study employs a descriptive quantitative survey method. The participants in this study were all current IIB Darmajaya students. A proportionate stratified random selection strategy was used to select a sample of 100 people. Based on the research findings, data and information were acquired indicating that 75% of students were interested in participating in the campus teaching program, while the other 25% were not. Keywords : Students Interest, Teaching Campus
creator: Suwandi Suwandi
creator: Besti Lilyana
creator: Viola De Yusa
creator: Ochi Marshella
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 122
ending page: 128

Analisis Pengaruh Kualitas Layanan Terhadap Kepuasan dan Loyalitas Nasabah di Bank BRI Cabang Metro
type: item
description: Between one bank and another must be able to compete with their respective advantages. If not, a bank will lose competitiveness with other banks, resulting in setbacks and causing losses to the bank. This study aims (1) to analyze whether service quality has a significant effect on customer satisfaction at Bank BRI Metro Branch (2) to analyze whether service quality has a significant effect on customer loyalty at Bank BRI Metro Branch (3) to analyze whether customer satisfaction has an effect on customer loyalty Bank Bri Metro Branch (4) to analyze whether service quality has a significant indirect effect on loyalty through customer satisfaction at Bank Bri Metro Branch. The population of this research is the customers of Bank Bri Metro branch, totaling 735 customers. The sampling method uses nonprobability sampling with purposive sampling technique. Based on these criteria obtained a total sample of 88 respondents. Methods used in data collection: Questionnaire; is data collection by submitting a list of questions or statements to customers at Bank BRI Metro. The results of this study 1) Service quality has a direct and significant effect on customer satisfaction at BRI Metro Branch (2) Service quality has a direct and significant effect on customer loyalty at BRI Metro Branch (3) Satisfaction has a direct and significant effect on customer loyalty at BRI Metro Branch (4) Quality services have a significant indirect effect on loyalty through BRI Metro Branch customer satisfaction. Keywords : Quality of service, satisfaction and loyalty
creator: Windika Hari Prasetyo
creator: Jefriansyah Jefriansyah
creator: Ary Meizari
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 129
ending page: 138

PENGARUH KUALITAS AKRUAL DAN RISIKO PASAR TERHADAP SINKRONITAS HARGA SAHAM
type: item
description: This study aims to empirically examine the relationship between accrual quality in the form of Non-discretionary Accruals and Discretionary Accruals and market risk as company-specific information on stock price synchrony. The research was conducted on the property and real estate sectors listed on the Indonesia Stock Exchange during 2017-2021. The data sampling method used is purposive sampling method using certain criteria, as well as testing the hypothesis in this study using multiple regression analysis. The results of the study show that non-discretionary accruals and discretionary accruals has no significant effect on the synchronicity of stock prices; Meanwhile, Market Risk has significant effect on affects the synchronicity of stock prices. This is due to the research results of the Non-discretionary Accrual and Discretionary Accrual variables that do not have a significant effect on the synchronicity of stock prices. Conversely, the market risk variable has a significant effect on stock price synchronization. Keywords: Accrual Quality; Non-discretionary Accrual; Discretionary Accrual; Market Risk; Stock Price Synchronization.
creator: Elsa Wijaya
creator: Winda Rika Lestari
creator: Lukmanul Hakim
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-03
publication date: 2023-08-03
volume: 1
starting page: 139
ending page: 150

Pengaruh Iklan Sinematik Terhadap Keputusan Pembelian Dan Brand Awareness Pada Sirup Marjan
type: item
description: Advertising as a means of conveying information and persuasion is still relevant today. Advertisements are not only required to convey information, more than that, advertisements must be interesting, unique, and touch the emotional aspects of the audience while remaining effective and efficient to further encourage actions that benefit the company. Approaching Ramadan 2023, Marjan is back making advertisements that will be shown on television and YouTube. There is a difference from previous advertisements, in this advertisement Marjan carries a cinematic concept. Needless to say, the advertisement was widely reviewed both in writing and in video form. Therefore this research was conducted, to determine the effect of Marjan's cinematic advertisements on purchasing decisions and brand awareness. This research is a quantitative research. The population in this study were Marjan's consumers who had seen the advertisement, and the sample size used was 100 respondents. While the data analysis method used is normality and heteroscedasticity tests. And the results show that: the advertisements on Marjan as a whole are included in the good category. Marjan's brand awareness as a whole is included in the very good category. Marjan's purchasing decision as a whole is included in the good category. And the results of the calculation of the path coefficient, the Advertising variable has a significant effect on Marjan's Brand Awareness, and the Advertising variable has a significant effect on Marjan's Purchase Decision. Keywords : Purchasing Decisions, Brand Awareness, Advertising
creator: Aang Riangga
creator: M. Nurulloh
creator: Anggawidia Wibaselpa
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 151
ending page: 161

ANALISIS PENGARUH HARGA,KUALITAS PELAYANAN, FASILITAS DAN LOKASI TERHADAP KEPUASAN KONSUMEN DI CAFE BEJOS MILK
type: item
description: This study aims to find out how consumer lifestyles affect the rise of coffee shops in the perspective of price, service quality, facilities and location towards customer satisfaction at the Bejos Milk cafe. Where the target of this research is the customers who come to the bejos milk cafe. The research method is descriptive qualitative through observation, interviews and documentation. The results of the study show that consumers like to spend time at the Coffee Shop where activities that reflect a lifestyle such as hanging out with friends, chatting, discussing work, doing college and school assignments. This phenomenon that occurs is evidence of an interest not only in the taste of food or drinks sold at the Coffee Shop, but the Coffee Shop has other attractions, such as the comfortable place and the facilities provided that make consumers very happy to linger at the Coffee Shop. As long as it does not lead to hedonism, these lifestyle symptoms can be assessed as a symptom and a normal response from young people to this phenomenon. Keywords: Shop; Coffeeshop; Consumer; Service; Quality
creator: Rio Angga Firmansyah
creator: Indra Jaya
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 162
ending page: 166

FAKTOR FAKTOR YANG MEMPENGARUHI MINAT KUNJUNGAN GEN Z KE SUBA COFFEE
type: item
description: This research was conducted at Suba Coffee, Suba Coffee is one of the cafes in Pahoman, located on Jl. Way Umpu No. A, Pahoman, Teluk Betung Utara, Bandar Lampung. The average cost required is around IDR 42,000 / person, opening hours are at 09:00 - 21:30 and it is a cafe in the Bandar Lampung area that is worth visiting, the purpose of this research is to find out whether the atmosphere of the place, menu variants and prices affect Gen Z's interest in visiting this cafe, the sample in this study are consumers who buy and enjoy the atmosphere of this cafe with a total of 100 respondents, using quantitative research methods and using multiple linear regression, t test and f test as test tools , the results of this study indicate that the Atmosphere of Place and Price have little effect on Gen Z's interest in visiting Suba Coffee while Menu Variants affect Gen Z's Visit Interests, and simultaneously the Place Atmosphere, Menu Variants and Prices affect Gen Z's Visit Interests to Suba Coffee. Keyword : Store Atmosphere; Menu Variant; Price; Visiting Interest.
creator: Diki Fajrin
creator: Yakobus Dhimas Prasetya
creator: Muprihan Thaib
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 167
ending page: 174

Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian (Scarlett Whitening)
type: item
description: In making advertisements, a product requires advertising stars. To increase consumer interest in a product or service, companies usually use Brand Ambassadors. By building a high level of trust in consumers, it can improve purchasing decisions. This research was conducted with the aim of showing the influence of brand ambassadors and brand image on purchase intention and their impact on purchasing decisions for Scarlett products. Sampling in this study used a purposive sampling technique and obtained as many as 73 samples. The results of the study show that brand ambassadors have no effect on purchase intention. Brand image has a positive and significant influence on purchase intention. Purchase intention has a positive and significant effect on purchasing decisions. Brand ambassadors have a positive and significant effect on purchasing decisions. Brand image has no significant effect on purchasing decisions. Purchase intention cannot mediate the relationship between brand ambassadors and purchasing decisions. Purchase intention can mediate the relationship between brand image and purchasing decisions. Future research is expected to be able to increase the number of research samples and add other variables such as: promotion, product design, price, brand loyalty and so on which can influence buying interest and purchasing decisions. Keywords : Brand Ambassador, Brand Image, Purchase Interest, Purchase Decision
creator: Oktavia Tri Nuriyah
creator: Reni Apriyani Saputri
creator: Andi Desfiandi
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 175
ending page: 183

Pengaruh Rasionalisasi, Arogansi dan Kolusi terhadap Kecurangan Laporan Keuangan
type: item
description: This study aims to determine the effect rationalization (auditor's opinion), arrogance (frequent number of CEO's picture), and collusion against fraudulent financial statements on companies listed on the Indonesia Stock Exchange for the 2019-2021 period. This study used a purposive sampling technique in determining the sample so that 164 samples of companies. This study uses a descriptive type of research with logistic regression analysis techniques, t-test, F-test, R Square Test. The results of this study indicate that achieved is that rationalization has an effect on fraudulent financial statements, arrogance and collusion have no effect on fraudulent financial statements. Keywords: Fraud, Financial Statements, Rationalization, Arrogance, Collusion.
creator: Rieka Ramadhaniyah
creator: Reva Meiliana
creator: Indra Caniago
creator: Jaka Darmawan
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 184
ending page: 191

Analisis Indikator Media Partner Sebagai Komunikasi Pemasaran Digital Telkomsel Regional Sumbagsel Berbasis Model DAGMAR
type: item
description: The process of increasing, informing, and expanding business today cannot be done independently by the company, meaning that companies need other parties to carry out marketing communications, especially digital marketing using technology that is developing today. Reporting in the media as marketing communication is traditional in nature, but over time, news platforms, namely mass media, have converged into digital media which builds modernization of reporting in terms of expanding and reaching news. This phenomenon was captured by Telkomsel Regional Sumbagsel in the need for promotion and expansion of digital service information owned by collaborating with online media as Telkomsel's media partner. As the biggest telecommunications brand in Indonesia, Telkomsel conducts media partner analysis by looking at it from two perspectives, namely leading media and personal branding to determine indicators of digital marketing communication needs such as community, content, culture, competence for the online media. Broadly speaking, Telkomsel focuses on the point of view of personal branding by looking at how the nature of a journalist in establishing a bond of professionalism with Telkomsel, considering how much online media is run, is not matched by the personal strength of the executor, namely the journalist, then the collaboration will be forged between the two parties will be hampered. Keywords : Marketing communications; Digital; Media Partners;Telkomsel
creator: Muhammad Umarudinsyah Mokoagow
creator: Anggalia Wibasuri
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 192
ending page: 200

Analisis Strategi Bisnis Guna Meningkatkan Daya Saing Pada Coffee shop di Bandar Lampung (Studi Kasus QALU)
type: item
description: Qalu Coffee is a coffee shop that sells various types of coffee drinks, with snacks and drinks as a complement. Qalu Coffee is located a coffee shop located on Jl. Harapan Jaya, Kec. Sukarame, City of Bandar Lampung. In order to be able to properly analyze the condition of this coffee shop, the researcher obtained the required data by conducting interviews and administering questionnaires to Qalu Coffee and competitors. The research method used is descriptive. The population in this study were all employees at Qalu Coffee and the sample for this study were the owner and administrative staff. The data collection method used by researchers is using IFAS and EFAS, as well as a qualitative SWOT Matrix. From the results of the analysis, the SO (Strenght Opportunity) strategy gets the highest score to be applied in increasing competitiveness, among others. Carrying out good product innovation can attract consumer buying interest, consistently maintain the availability of raw materials to meet volume demand, maintain good relations with raw material providers in order to maintain mutually beneficial relationships. A comfortable place of business can be the main attraction for consumers to stop by again. Keywords : Business Strategy; Competitiveness
creator: Sintya Okta Viana
creator: Beni Febriansyah
creator: Firmansyah Yunialfi Alfian
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 201
ending page: 211

Design Social Media Marketing untuk Penjualan Produk Media Pembelajaran Bahasa Inggris
type: item
description: This study aims to develop a marketing plan for non-brand English language learning media products using Social Media Marketing (SMM) and to analyze the influence of SMM on the sales of these products. Non-brand products are those without a strong or well-known brand, but they have the potential to attract consumer attention if marketed with the right strategy. This research employs a qualitative approach with a case study method to understand and explain the phenomenon of marketing non-brand English language learning media products through social media. The object of this study is the marketing plan for non-brand… English language learning media products using SMM, focusing on the marketing strategies applied to non-brand products, how these strategies are implemented, and their impact on product sales. Data for this research will be collected through interviews, observations, and documentation studies. This study is expected to provide marketing strategy recommendations through SMM to increase sales of non-brand English language learning media products and to provide information for companies regarding the effectiveness of SMM in boosting sales. Keywords: English language learning media products, Social Media Marketing (SMM), Marketing plan, Marketing strategies
creator: Arif Aprizal
creator: Anggalia Wibasuri
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 212
ending page: 229

Pengaruh Kepecayaan, Nilai Pelanggan, Dan Kualitas Layanan Terhadap Kepuasan Konsumen Di Shopee (Studi Pada Pengguna Shopee di Bandar Lampung)
type: item
description: This study aims to determine how much influence Trust, Customer Value, and Service Quality have on Shopee Customer Satisfaction at the Bandar Lampung. This study uses primary data, with a sample of 100 respondents who are users of the Shopee application at the Bandar Lampung. Data analysis techniques in this study used SPSS Statistics 2.0. The results showed that in the hypothesis test the trust variable had a significant effect on consumer satisfaction with a tcount value of the Trust variable of 2.684 with a probability significance of 0.09, the Customer Value variable had a tcount of 2.829 with a probability significance of 0.06 and the Service Quality variable had a tcount of 3.602 with a significant probability of 0.01. Based on the calculation results show that trust, customer value, and service quality have a positive effect on customer satisfaction. This is evidenced by the R Square value of 0.696 which indicates that the higher the value of trust, customer value, and service quality on customer satisfaction, the better. Keywords : Trust, Customer Value, Service Quality, Consumer Satisfaction
creator: Maradona I Made Suteja
creator: Atmaja I Made Dwiki
creator: Wijayanto Putu Mardiana
creator: Suhendro Yusuf Irianto
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 230
ending page: 239

Pengaruh Perceived Ease Of Use dan Perceived Usefulness Terhadap Tingkat Kepuasan Pengguna Aplikasi Tokocrypto
type: item
description: Tokocrypto is an application that provides digital currency ownership and investment services that facilitate its users to do online investment in digital currency in the form of crypto and bitcoin. Since 2021 the number of users of this application has decrease due to factors related to the mode of acceptance of cryptocurrency technology. Taking into the theory of TAM (Technology Acceptance Model), these factors include perceived ease of use, perceived usefulness and trust. This study focuses on analyzing the effect of perceived ease of use and perceived usefulness on the level of satisfaction of Tokocrypto users through trust. This study uses a quantitative method with PLS SEM analysis using Smart PLS 4. This study aims at the influence between perceived ease of use and perceived usefulness on the convenience of using Tokocrypto application. The results of the analysis of the SEM model and the correlation between variables show that there is a significant effect of perceived ease of use and perceived usefulness through trust of Tokocrypto application users. Keywords: Digital currency, Invest, Technology Acceptance
creator: Trufi Murdiani
creator: Niken Paramitasari
creator: Hengky Ramadhan
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 240
ending page: 248

PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG MIE ACEH JAMBOE RAYA BANDAR LAMPUNG
type: item
description: Purchasing decision is a problem-solving process which consists of analyzing or identifying needs and wants, searching for information, assessing sources, selecting alternative purchases and behavior after purchase. Purchasing decisions can be influenced by price, product quality, and service quality. This research was conducted aiming to show the effect of price, product quality, and service quality on purchasing decisions. The method used in this research is a quantitative method. The technique used in sampling using a simple side random technique. The data collection stage used quantitative analysis using statistical analysis, namely data instrument tests (validity and reliability tests), classic assumption tests (normality test, multicollinearity test), t test, and F test. The population in this study was 4077 respondents and the sample used as many as 92 respondents. The results showed that (1) based on the results of the t test the price had a significant effect of 1.778 and a significant value of 0.003 on purchasing decisions at the Aceh Jamboe Raya noodle shop in Bandar Lampung, (2) product quality had a significant effect of 0.04 on purchasing decisions at the Aceh Jamboe Raya noodle shop bandar lampung, (3) service quality has a significant and significant effect of 0.002 on purchasing decisions at the aceh jamboe raya noodle stalls bandar lampung (4) price, product quality, and service quality have a simultaneous influence on purchasing decisions with a percentage of 45.4%. Keywords : Price, Product Quality, Service Quality, Purchasing Decisions
creator: Intan Eka Aprilia
creator: Anggraini Baswani Putri
creator: Anwar Sanusi
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 249
ending page: 267

PENGARUH DIRECT MARKETING DAN PRODUCT QUALITY TERHADAP MINAT BELI ULANG PADA LIVE STREAMING MARKETING SHOPEE (Studi Pada Pengguna Aplikasi Shopee di Kampus Darmajaya Bandar Lampung)
type: item
description: In this era of business digitization, it has been easier for business people to market their products/services. There are many places and features for business people to be able to interact directly with buyers of their products/services even though they are not in the same physical environment. One of them is live streaming marketing, where someone can broadcast live through certain applications and interact with the audience in real-time. To be able to survive winning the Indonesian e-commerce market, Shopee released a live streaming marketing feature, namely Shopee. This study uses a type of quantitative research with an associative approach. The data analysis technique used in this study is the classical assumption test, multiple linear regression analysis, and classical assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that the Direct Marketing and Product Quality Variables have a large impact on the repurchase intention of Shopee consumers. This is supported by the simultaneous test (Test F) which shows that the value of Fcount is greater than Ftable at a significance level of 0.000 (Sig. 0.05). The coefficient of determination test also reveals an adjusted R Square value of 0.279, which indicates that the Direct Marketing and Product Quality factors can explain 27.9% of the variance in repurchase intention. Keywords: Digital Marketing, Product Quality, and Repurchase Intention
creator: Muhammad Reza Alfazri Rusli
creator: Feri Sugiyanto
creator: Mieke Rahayu
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 268
ending page: 279

ANTESEDEN EKSTERNALITAS SOSIAL DALAM MENDUKUNG KEBERHASILAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) YANG BERDAMPAK PADA NILAI PERUSAHAAN
type: item
description: This study aims to determine the effect of Corporate Social Responsibility on firm value and to determine social externalities in moderating the effect of Corporate Social Responsibility disclosure on the value of manufacturing companies on the Indonesia Stock Exchange. The sample used in this study is manufacturing companies listed on the Indonesia Stock Exchange (IDX) in 2016 – 2020. The analytical method used in this research is the panel data analysis method. The results of this study indicate that CSR has a negative effect on firm value, the variable of corporate social responsibility has a significant negative effect on firm value. This is because the CSR disclosures in each company have differences and do not have standard standards in preparation, so that there are many manufacturing companies listed on the BEI that have low or no detailed CSR disclosures. While the social externality variable cannot moderate the influence of Corporate Social Responsibility on Company Value. This is because the items disclosed in PROPER are different from those in CSR disclosures. PROPER only focuses on environmental management, but CSR also reveals community and employee development, community empowerment and consumer safety which are not included in the disclosure of environmental performance. Keywords: CSR, company value, PROPER, disclosures, stocks
creator: Andi Desfiandi
creator: Faurani Santi Singagerda
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 280
ending page: 286

PENGARUH BRAND AWARENESS DAN CITA RASA TERHADAP MINAT BELI PENJUALANAN BAKSO LAPANGAN TEMBAK MALL BOEMI KEDATON LAMPUNG
type: item
description: The development of the marketing world at this time Promises an opportunity and challenges new businesses to get the most profit. This condition is expected by the producers of the marketing department who do not remain silent to expand their wings in order to get the maximum profit possible. Currently, conditions of intense competition in the business world require every entrepreneur to be able to compete and survive in the face of competitors. The results of the study showed that taste had an effect on buying interest in the shooting range meatballs at the Boemi Kedaton mall. Brand awareness has a positive and significant effect on purchase intention. Future research is expected to be able to increase the number of research samples and add other variables such as: promotion, product design, price, brand loyalty and so on which can influence buying interest and purchasing decisions. Keywords: Brand awareness, sales, taste
creator: Anggalia Wibasuri
creator: Nadia Susanti
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 287
ending page: 293

Pengaruh E-Trust Dan Kemudahan Terhadap Keputusan Pembelian Produk Menggunakan Metode Pembayaran Shopee Paylater Bandar Lampung
type: item
description: This financial technology innovation continues to develop along with changes in people's lifestyles. Financial services that provide online loan facilities are currently trending as a means of payment for several large ecommerce in Indonesia. Shopee is e-commerce that has a PayLater facility as an alternative method of shopping transactions that provides loan funds under the name Shopee PayLater. The use of Shopee PayLater makes it easy for consumers to shop online through the Shopee marketplace even though they don't have enough funds to shop. This research is a quantitative study with a conclusive research design to determine the effect of trust and ease on purchasing decisions using online loans. Sampling technique on this research used judgmental sampling and snowball sampling with a sample size of 110 respondents that Shopee users. Which are Shopee users have once made transactions using ShopeePayLater. The results of this study indicate there is a significant positive influence between trust and ease of purchasing decisions using online loans. Based on the result, it is recommended that Shopee PayLater make pay attention and make sure that this application has guaranteed security, so it can build a good image to increase the trust and have an impact to purchase decisions towards online loans Shopee PayLater. Keywords : ease; online loan; purchase decision; trust.
creator: Muhammad Alma’ruf Masputra
creator: Muhamad Wahyu Alfan
creator: Lilla Rahmawati
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-18
publication date: 2023-08-18
volume: 1
starting page: 294
ending page: 301

Pengembangan Alat Pengukur Tinggi Tubuh Otomatis Berbasis Internet Of Things (IOT) Dan Digital Ekonomi Pada SDIT Sabilul Mukminin Lampung Utara
type: item
description: Height measurement for students at SDIT Sabilul Mukminin still uses an ordinary meter attached to the wall, making it difficult for officers to measure student height and measuring the student's body for a long time. This community service activity was carried out at SDIT Sabilul Mukminin, North Lampung Regency. The method used in community service activities is carried out by planning, training, monitoring and evaluating program implementation by distributing questionnaires about the benefits of automatic body measuring devices to find out the understanding of partners after using the tool and will continue to monitor the sustainability of the program in the field after the activity is completed. The results obtained from this community service activity, from the results of the questionnaire showed that from 20 respondents who were given questions, 16 respondents were very useful because the use of this automatic height measuring device could help improve services to students at SDIT sabilul mukminin. Â Keywords Â : Height, Auto Gauge and SDIT Sabilul Mukminin.
creator: Ferry Susanto
creator: Elvia Fajarwati
creator: Aida Rohmah
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-10
publication date: 2023-08-10
volume: 1
starting page: 1
ending page: 6

Kapabilitas owner berbasis Aglie Leadership dalam pengembangan inovasi produk UMKM Tapis Lampung
type: item
description: The capability of the owner based on aglie leadership in the development of MSME product innovation weaving tapis lampung is intended so that MSME owners have aglie leadership in the development of MSME product innovation in Lampung filter. Based on the results of the interview, it shows that these MSMEs have not yet developed innovative MSME products in Lampung. This condition causes the Lampung filter weaving products produced by MSMEs to be less in demand, especially the millennial generation, so that the filter weaving products produced are less sold in the market. The implementation method carried out is counseling in the form of lectures, tutorials, questions and answers, and mentoring. After counseling and mentoring, MSME players can develop innovative MSME products weaving in Lampung, and MSME players do marketing through social media accounts that are loved by the community so that they can expand the marketing of MSME products and further develop these MSMEs. Â Keywords: Capability, Aglie Leadership, Product Innovation, MSMEs
creator: Mieke Rahayu
creator: Helmita Helmita
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-10
publication date: 2023-08-10
volume: 1
starting page: 7
ending page: 15

Pelatihan Video Editing Bagi Anak Asuh Untuk Memberikan Keterampilan Promosi Berbasis Digital
type: item
description: Foster children at the As Sakinah Foster Home need video editing skills to support their independent economic program. This program provides skills from upstream to downstream, from fish and plant cultivation to how to promote and sell the produce. One of the promotional skills provided is video editing through a training program. The training consists of delivering material, practice, and evaluation. The evaluation includes the clarity of images and text, the content's accuracy and the theme's suitability, an exciting opening, an interesting closing, and motion graphics. Based on the evaluation by the juries, foster children gained scored in the range of 37.25 to 49 on a scale of 0-50. These numbers show good absorption of the material provided by the foster children. In addition, there has been an increase in the number of foster children who have video editing skills, from two to 19. Â Keywords Â : Foster child, Video editing, Digital promotion, Economic Independent, Cultivation
creator: Rahmalia Syahputri
creator: Rohiman Rohiman
creator: Nurfiana Nurfiana
creator: Jaka Darmawan
creator: Ari Widiantoko
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-10
publication date: 2023-08-10
volume: 1
starting page: 16
ending page: 24

Pemberdayaan UMKM Simuley dalam Pemasaran Digital Melalui Pelatihan Menulis Copywriting yang SEO-Friendly
type: item
description: SME development needs to be strengthened with digital promotions such as the use of digital promotion jargons, captions and digital content articles that spreaded on digital platforms namely social medias, marketplaces and websites. The interested articles will build a positive branding image for its SMEs. The optimizing efforts to help digital marketing for SMEs can be done with articles copywriting and captions which has SEO-friendly categories that are published on digital platforms because it appears on search engine pages (Google) when people input the words or phrases they are looking for. This step increases the number of viewers as consumers for SME products. However, many SMEs in Lampung do not done the digital marketing yet because they do not have skill in making digital content articles, including SME Simuley that produce various snacks. By this conditions, lecturers and students from Darmajaya Institute as well as lecturers from Prasetiya Mandiri Institute provided digital marketing training in the form of science and technology tranfer on writing the SEO-friendly copywriting for digital marketing content to support SME business. The method were training and mentoring partners to build writing articles skill for content marketing on digital platforms that appearing on Google because of its content already SEO-friendly. Keywords: Content, Marketing, Search Engine
creator: Trufi Murdiani
creator: Soraya Asnusa
creator: Arsilenda Arsilenda
creator: Heny Herawati
creator: Ruth Rosiana Pasaribu
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-10
publication date: 2023-08-10
volume: 1
starting page: 25
ending page: 31

PEMANFAATAN PISANG SEBAGAI OLAHAN DONAT DI PEKON KARTA KECAMATAN KOTA AGUNG TIMUR KABUPATEN TANGGAMUS
type: item
description: In this service activity, we evaluate the potential of the Karta village, especially garden products in the form of papaya, banana, cucumber, coconut and other crops. These garden products have not been able to be reprocessed by the residents, so their garden products do not yet have a high selling value. So that our service team has innovation in utilizing garden products, one of which is bananas, besides that bananas are very easy to get. We are working with one of the residents in forming UMKM (small and medium enterprises) banana donuts. The formation of UMKM is expected to be able to empower teenagers who are mostly unemployed and able to improve the Karta village economy. Mrs. Ulfa is one of the residents who is willing to be the driving force and owner of this UMKM formation, she participates in inviting village youths to innovate. Therefore, we conducted socialization and training on processed bananas into donuts which will be used as the main product of this UMKM, so that they have a selling value in the market. Keyword : Young, Enterprener, UMKM
creator: Dedi Putra
creator: Pebrina Swissia
creator: Anik Irawati
creator: M. Sadat Pulungan
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-10
publication date: 2023-08-10
volume: 1
starting page: 32
ending page: 36

PENDAMPINGAN PENCATATAN TRANSAKSI MENGGUNAKAN SISTEM AKUNTANSI BERBASIS EXCEL PADA KOPERASI SYARIAH HAFSATUL IMAN RAJABASA
type: item
description: Every business is required to have reporting and records related to financial reports. One of its businesses is the Hafsatul Iman Sharia Cooperative located in Rajabasa. At this time this cooperative is still implementing a simple bookkeeping system through manual recording using a book. Constraints faced by financial reports are often unbalanced (balanced) between debits and credits. As well as the recording is not in accordance with existing accounting standards. Related to the problems faced by this cooperative, we volunteered to carry out community service activities to help record company transactions into the accounting system so that the company's bookkeeping becomes more structured and minimizes recording errors. By keeping records using the accounting system, it is hoped that the Hafsatul Iman Sharia cooperative can produce standardized and accurate financial reports. Keywords: Accounting, Excel Bookkeeping System, Financial Reports
creator: Rieka Ramadhaniyah
creator: Retno Dwi Handayani
creator: Zulkarnaini Zulkarnaini
creator: Deppi Linda
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-10
publication date: 2023-08-10
volume: 1
starting page: 37
ending page: 40

Ekstrakurikuler Broadcasting dan Podcasting Sebagai Upaya Menanggulangi Dampak Negatif Daerah Pesisir
type: item
description: SMKN 1 Dente Telada, Tulang Bawang Regency is located ini a coastal area and has extra-curricular activities for volleyball, scouts, futsal, drum bands, bands and dances with 294 students. Some of these extracurriculars lack interest and even no activities with 25.55% student member, so new extracurricular activities are needed that are current so that they are expected to increase the level of participation and protect themselves from the neative effect of coastal areas. Broadcasting and podcasting are new extracurriculars of choice and can reach all walks of live. Implementation on location, broadcasting cant reach 2.5 km with entertaiment and information program. Podcasting uses YouTube media live or recorded and can be done simultaneously with radio broadcasting. Keywords: extracurriculars, Â neative effect, coastal area, Broadcasting and Podcasting
creator: Zaidir Jamal
creator: Novi Herawadi Sudibyo
creator: M. Sadat Pulungan
creator: Bayu Nugroho
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-10
publication date: 2023-08-10
volume: 1
starting page: 41
ending page: 46

Coaching Clinic Berbagi Pengetahuan yang Menginspirasi Bagi Guru Pada SMAN 37 Jakarta Selatan
type: item
description: SMAN 37 South Jakarta is a school which is located in Kebon Baru Village, Tebet District, South Jakarta. This community service activity at SMAN 37 South Jakarta provides a very important role because it makes students independent in learning to explore themselves in order to achieve learning goals and maximize their potential. Mentoring as a form of partnership between a companion and his students. School is an environment that requires assistance techniques, a teacher who applies mentoring techniques will be able to see how a student can finally solve his own problems through processing the information he receives from a coach. The Millennial Generation (Gen Y) has shifted to Generation (Gen Z), which is a problem for the school environment, because Gen Z are natives of the digital world. So, it's time for the Process Student Learning Center to collaborate on Teaching and coaching so that Gen Z won't lose their way and become the generation that is laying low. The community service model is in the form of a coaching clinic. The results of this activity teachers have the ability to make decisions better than before, teachers are motivated to continue to improve their work abilities. Keywords: Coaching, Knowledge Sharing.
creator: Indra Jaya
creator: Anggalia Wibasuri
creator: Winda Rika Lestari
rights: Copyright (c) 2023 Prosiding Seminar Nasional Darmajaya
date: 2023-08-15
publication date: 2023-08-15
volume: 1
starting page: 47
ending page: 51