PENGARUH BRAND AWARENESS DAN CITA RASA TERHADAP MINAT BELI PENJUALANAN BAKSO LAPANGAN TEMBAK MALL BOEMI KEDATON LAMPUNG

Abstract

The development of the marketing world at this time Promises an opportunity and challenges new businesses to get the most profit. This condition is expected by the producers of the marketing department who do not remain silent to expand their wings in order to get the maximum profit possible. Currently, conditions of intense competition in the business world require every entrepreneur to be able to compete and survive in the face of competitors. The results of the study showed that taste had an effect on buying interest in the shooting range meatballs at the Boemi Kedaton mall. Brand awareness has a positive and significant effect on purchase intention. Future research is expected to be able to increase the number of research samples and add other variables such as: promotion, product design, price, brand loyalty and so on which can influence buying interest and purchasing decisions.

Keywords: Brand awareness, sales, taste