Pemberdayaan UMKM Simuley dalam Pemasaran Digital Melalui Pelatihan Menulis Copywriting yang SEO-Friendly

Abstract

SME development needs to be strengthened with digital promotions such as the use of digital promotion jargons, captions and digital content articles that spreaded on digital platforms namely social medias, marketplaces and websites. The interested articles will build a positive branding image for its SMEs. The optimizing efforts to help digital marketing for SMEs can be done with articles copywriting and captions which has SEO-friendly categories that are published on digital platforms because it appears on search engine pages (Google) when people input the words or phrases they are looking for. This step increases the number of viewers as consumers for SME products. However, many SMEs in Lampung do not done the digital marketing yet because they do not have skill in making digital content articles, including SME Simuley that produce various snacks. By this conditions, lecturers and students from Darmajaya Institute as well as lecturers from Prasetiya Mandiri Institute provided digital marketing training in the form of science and technology tranfer on writing the SEO-friendly copywriting for digital marketing content to support SME business. The method were training and mentoring partners to build writing articles skill for content marketing on digital platforms that appearing on Google because of its content already SEO-friendly.

Keywords: Content, Marketing, Search Engine