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Build A Profitable Business Online

by Selena Oddie (2018-10-01)

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There are numerous fashion brands out there, but how do you make yourself stand out from the crowd? That is the real challenge. A good solution for this is deploying an effective digital marketing strategy.

Digital marketing, if used in the right manner, can increase your sales, improve brand presence and make your brand more profitable. It makes your product available to your target audience. When done right, it increases brand awareness, boosts sales and turns users into brand ambassadors.

According to Derek Robinson, founder and CEO of Top Notch Dezigns, digital marketing is the next step for your business due to its global reach and effectiveness.

There are several digital marketing strategies that you can apply to your fashion store to maximize profitability. Any fashion brand at all – whether old or new – can deploy a winning digital marketing strategy. If you want to market yourself better, keep on reading.

Here are some ways you can build a profitable brand online:

Retarget Visitors
Whenever you visit a website or see an ad, you don’t immediately purchase the product right away. But the ad somehow stays with you, especially if you liked the product or found the campaign interesting.

You can target such visitors by showing reminder ads that make them recall the product that they saw earlier.

If for instance, the visitors don’t revisit your website for a specified period, you can make the deal lucrative by offering discounts. Also, there are some people who add things to their shopping cart but later ditch it so, those people should also be retargeted as it would increase turnover.

A survey by Uhuru monitored Facebook ad management of several brands. They found that on average the return on investment on retargeting campaigns was 398%. For some, it even rose up to a whopping 660%!

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