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Definition of Marketing

by Bernard Gould (2020-04-20)


Over the years, from its inception the concept of marketing has changed more than once. This was strongly influenced by the changing economic conditions and market requirements. It is therefore possible to make a number of definitions of marketing, which in its own way is correct and reflects the various marketing aspects of the assessment.
One of the most important features of marketing that gets people exchanges. The public knows the needs of the four main sources. People can require the provision of goods or services by making everything they need themselves. This is referred to as subsistence agriculture. Of course, knows the history and techniques of self-sufficiency such as violence (robbery, racketeering, wars, etc.), charitable relief. However, these methods are not those of self-sufficiency marketing object. The pursuit of benefit in exchange for the recovery of the conflicting needs of the entity - that is by far the shortest description of marketing.
Marketing is seen as a product, service and exchange of ideas. Eligible individuals and organizations objectives and needs, planning and implementation. In this case, emphasis on marketing activities and the desirability of planning. In addition, this definition reflects the three fundamental concepts of marketing: product (method needs), needs (consumer motives and behavior), exchange (market mechanisms, ensure supply and demand interactions).
Marketing can also be seen as a management function in the organization and targeted commercial activities. Such a definition of marketing is more targeted marketing activities. In our view, perhaps the most accurately be described as the marketing of goods, services, organizations, people and ideas in the areas of demand prediction, management and exchange through satisfaction.

Made to predict the demand can only be continually investigating the needs of users.
Demand management - it means to promote and regulate affect. Stimulate demand can be inducers of consumer desire to buy exactly what the company offers. This can be done attractively format product, widely spreading knowledge about it. Affect the demand can be credited to the buyers by providing guarantees, widely spreading the goods market, etc. To control the demand is just as necessary as the seasonal and even faster fluctuations may adversely affect the company's activities.
Demand-side understood not only as the normal functioning of the acquired product or quality requirements are met, but also as an after-sales service, availability of different product options, product safety administration, etc. In order to satisfy the consumer, it is necessary that the product is substantially in line with its expectations.
Made marketing definition highlights the fact that its principles are seen in all areas. Probably unlikely to find an area where we could not apply the principles of marketing. Therefore, knowledge of marketing principles is useful for those, whose activities are to marketing seems not directly related - but they can be successfully used by doctors and lawyers, accountants and consulting specialists, researchers, etc. In addition, they can be very useful for educational, cultural, artistic, sporting and other non-commercial organizations. After all it is important to understand the customer, patient, customer or visitor to understand his needs and to meet them.