PENINGKATAN DONASI DENGAN STRATEGI PEMASARAN DIGITAL PEDULISEHAT.ID MENGGUNAKAN FRAMEWORK CRISP-DM

Abstract

Pedulisehat.id is forum that offers services in the form of online, real-time, and transparent fundraising to collecting various donations from the public to help patients with chronic diseases and need funds for the treatment process. There are several problems that occur at Pedulisehat.id. Based on the data that has been collected, the researcher draws several problems that occur at Pedulisehat.id. First, the success of Advertising (a promo from a program) to increase public interest in donating to one of the existing programs at Pedulisehat.id. Second, Marketing Cost expenses in the Pedulisehat.id division are not and are not yet comparable to the donations that come in from the public. This research uses descriptive and sentiment analysis method to assist each campaigner in increasing respondents to the campaigns carried out by each user in terms of collecting and inviting the whole community to donate. The process of making this research design using 5 stages of CRISP-DM from 6 existing stages, there are: Business Understanding, Data Understanding, Data Preparation, Modeling, Evaluation. The results of this study are expected to provide the best campaign suggestions to users running on Pedulisehat.id and predictive analytics techniques, which from the results of analytics based on existing data will display predictions that will be achieved by Pedulisehat.id.

Keywords — Real time, Penggalangan dana, CRISP-DM, Media social, Advertising